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MAGNE Presents-. “ Design & Management Of Digital Channel ”. Online Reputation Management @Why (1) . Agility. Customer Feedback. Branding. Leads and Prospects. Retailer. Customer Service. Comes Close to the Customer: Is now sitting in the customers hand .

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magne presents

MAGNE Presents-

“Design & Management Of Digital Channel”

online reputation management @why 1
Online Reputation Management @Why (1)


Customer Feedback


Leads and Prospects


Customer Service

Comes Close to the Customer: Is now sitting in the customers hand

online reputation management @why 2
Online Reputation Management @Why (2)
  • 800 million active users on Facebook
  • India Ranks number three in total number of Facebook users world wide.
  • 175 million Twitter accounts, and over 95 millions tweets per day
  • 3.5 billion pieces of content shared weekly on Facebook
  • 100 million+ members on LinkedIn
  • 156 million public blogs
  • 2 billion+ video views on YouTube every day



digital channel @ what
Digital Channel @ What

Digital Channel is a reputation management platform enabled by technology.


Social networking




Retailer Communicating

With customers



digital channel @ what does magne do
Digital Channel @ What Does MAGNE Do

Results of data analysis give us ROI and help revise objectives

how we execute with your help
How we execute with your help
  • Design and set up
  • Designing and setting up of Digital Profile (Portal , Social Media Channels) in sync with objectives identified and the governance framework of the brand
  • Why the objectives
  • Short Term
  • Mid Term
  • Long Term
  • Know the Organization
  • Genesis of organization
  • Brand Perception & its market validation.
  • Understanding the current marketing Strategy and governance framework of the organization
  • Understand target market
  • Framework Laid down
  • Creation of Content Management Framework
  • Building a Roadmap
  • Bulk Email
  • Sending out Email invitations to existing customers
  • Subscribe through the Portal.
  • Word –of-Mouth
  • Building up a basic community by WOM
  • Bulk SMS
  • Sending SMS in bulk to existing customers
  • Email Signature
  • Modifying email signatures of employees of that organisation. to aware customers of brand’s social media presence
  • Signage in store front
  • Massaging Channel Aligned Content Calendar
  • Build up Strategy Map
  • For each objective we draw a detailed strategy map which drills down to actionable leaf nodes
  • Set up the framework for Brand Communication
  • Implement in certain frequencies Innovative Ideas for
  • Mass Community Building through the Face book Ad, Google Adwords , Banner Ads etc
  • Agility (make the brand look “Happening”)
  • Develop innovative Apps, Polls and Contest.
  • PS: The Content Calendar, the event Calendar etc are all planned after also taking into consideration the MR results
  • Massaging respective Social Media Channels as per
  • Digital Media Project Plan
  • Content Calendar
  • Organizing Offline Promotions –like small In-Store Events, College Promotions etc to popularize the online channels
digital channel @ why magne
Digital Channel @ WHY MAGNE

Cost Effective A Team of Retailers, Retail-IT & Consulting resources; covering both the Strategic and Operational aspects of Retail business and IT Implementation

MAGNE stands for Agility and Innovation

In depth understanding of Indian Retail ecosystem; worked with a large set of Retail SMEs

We @ MAGNE Understand Business Objectives


Some of Our Stories

  • Online Reputation Management Partners to ….
    • A well known Fashion Jewellery brand in Eastern Region. 2000+ members in the Online space created in 3 months with a high degree of interactivity
    • One of the most upcoming Leather Accessories brand with Pan India presence. 2500+ people created in the Online space.
    • Well known Fashion house which deals with both ethnic women wear and also has a in house designer label. The platform created reflects fashion in the truest sense
    • Lifestyle brand which deals with Home Cleaning Products.
    • Social media partner for ISKCON’s Kolkata RathYatra Strategizing and implementing their entire Social Media presence through different Social media channels like Facebook, Blogspot, Youtube, etc.


MAGNE Consulting Pvt. Ltd