MAGNE Presents-

Presentation Transcript

“Design & Management Of Digital Channel”

Online Reputation Management @Why (1)

Agility

Customer Feedback

Branding

Leads and Prospects

Retailer

Customer Service

Comes Close to the Customer: Is now sitting in the customers hand

Online Reputation Management @Why (2)

800 million active users on Facebook
India Ranks number three in total number of Facebook users world wide.
175 million Twitter accounts, and over 95 millions tweets per day
3.5 billion pieces of content shared weekly on Facebook
100 million+ members on LinkedIn
156 million public blogs
2 billion+ video views on YouTube every day

DID You

Know??

Digital Channel @ What

Digital Channel is a reputation management platform enabled by technology.

website

Social networking

Blogging

Business

networking

Retailer Communicating

With customers

Online

forum

Digital Channel @ What Does MAGNE Do

Results of data analysis give us ROI and help revise objectives

How we execute with your help

Design and set up
Designing and setting up of Digital Profile (Portal , Social Media Channels) in sync with objectives identified and the governance framework of the brand

Why the objectives
Short Term
Mid Term
Long Term
Know the Organization
Genesis of organization
Brand Perception & its market validation.
Understanding the current marketing Strategy and governance framework of the organization
Understand target market
Framework Laid down
Creation of Content Management Framework
Building a Roadmap

Bulk Email
Sending out Email invitations to existing customers
Subscribe through the Portal.
Word –of-Mouth
Building up a basic community by WOM
Bulk SMS
Sending SMS in bulk to existing customers
Email Signature
Modifying email signatures of employees of that organisation. to aware customers of brand’s social media presence
Signage in store front
Massaging Channel Aligned Content Calendar

Build up Strategy Map
For each objective we draw a detailed strategy map which drills down to actionable leaf nodes
Set up the framework for Brand Communication
Implement in certain frequencies Innovative Ideas for
Mass Community Building through the Face book Ad, Google Adwords , Banner Ads etc
Agility (make the brand look “Happening”)
Develop innovative Apps, Polls and Contest.
PS: The Content Calendar, the event Calendar etc are all planned after also taking into consideration the MR results

Massaging respective Social Media Channels as per
Digital Media Project Plan
Content Calendar
Organizing Offline Promotions –like small In-Store Events, College Promotions etc to popularize the online channels

Digital Channel @ WHY MAGNE

Cost Effective A Team of Retailers, Retail-IT & Consulting resources; covering both the Strategic and Operational aspects of Retail business and IT Implementation

MAGNE stands for Agility and Innovation

In depth understanding of Indian Retail ecosystem; worked with a large set of Retail SMEs

We @ MAGNE Understand Business Objectives

Some of Our Stories

Online Reputation Management Partners to ….

A well known Fashion Jewellery brand in Eastern Region. 2000+ members in the Online space created in 3 months with a high degree of interactivity
One of the most upcoming Leather Accessories brand with Pan India presence. 2500+ people created in the Online space.
Well known Fashion house which deals with both ethnic women wear and also has a in house designer label. The platform created reflects fashion in the truest sense
Lifestyle brand which deals with Home Cleaning Products.
Social media partner for ISKCON’s Kolkata RathYatra Strategizing and implementing their entire Social Media presence through different Social media channels like Facebook, Blogspot, Youtube, etc.