MAGNE Presents- - PowerPoint PPT Presentation

MAGNE Presents-

“Design & Management Of Digital Channel”

Agility

Customer Feedback

Branding

Leads and Prospects

Retailer

Customer Service

Comes Close to the Customer: Is now sitting in the customers hand

• 800 million active users on Facebook
• India Ranks number three in total number of Facebook users world wide.
• 175 million Twitter accounts, and over 95 millions tweets per day
• 3.5 billion pieces of content shared weekly on Facebook
• 100 million+ members on LinkedIn
• 156 million public blogs
• 2 billion+ video views on YouTube every day

DID You

Know??

Digital Channel is a reputation management platform enabled by technology.

website

Social networking

Blogging

Business

networking

Retailer Communicating

With customers

Online

forum

Results of data analysis give us ROI and help revise objectives

• Design and set up
• Designing and setting up of Digital Profile (Portal , Social Media Channels) in sync with objectives identified and the governance framework of the brand

• Why the objectives
• Short Term
• Mid Term
• Long Term
• Know the Organization
• Genesis of organization
• Brand Perception & its market validation.
• Understanding the current marketing Strategy and governance framework of the organization
• Understand target market
• Framework Laid down
• Creation of Content Management Framework
• Building a Roadmap

• Bulk Email
• Sending out Email invitations to existing customers
• Subscribe through the Portal.
• Word –of-Mouth
• Building up a basic community by WOM
• Bulk SMS
• Sending SMS in bulk to existing customers
• Email Signature
• Modifying email signatures of employees of that organisation. to aware customers of brand’s social media presence
• Signage in store front
• Massaging Channel Aligned Content Calendar

• Build up Strategy Map
• For each objective we draw a detailed strategy map which drills down to actionable leaf nodes
• Set up the framework for Brand Communication
• Implement in certain frequencies Innovative Ideas for
• Mass Community Building through the Face book Ad, Google Adwords , Banner Ads etc
• Agility (make the brand look “Happening”)
• Develop innovative Apps, Polls and Contest.
• PS: The Content Calendar, the event Calendar etc are all planned after also taking into consideration the MR results

• Massaging respective Social Media Channels as per
• Digital Media Project Plan
• Content Calendar
• Organizing Offline Promotions –like small In-Store Events, College Promotions etc to popularize the online channels

Cost Effective A Team of Retailers, Retail-IT & Consulting resources; covering both the Strategic and Operational aspects of Retail business and IT Implementation

MAGNE stands for Agility and Innovation

In depth understanding of Indian Retail ecosystem; worked with a large set of Retail SMEs

We @ MAGNE Understand Business Objectives

Some of Our Stories

• Online Reputation Management Partners to ….
• A well known Fashion Jewellery brand in Eastern Region. 2000+ members in the Online space created in 3 months with a high degree of interactivity
• One of the most upcoming Leather Accessories brand with Pan India presence. 2500+ people created in the Online space.
• Well known Fashion house which deals with both ethnic women wear and also has a in house designer label. The platform created reflects fashion in the truest sense
• Lifestyle brand which deals with Home Cleaning Products.
• Social media partner for ISKCON’s Kolkata RathYatra Strategizing and implementing their entire Social Media presence through different Social media channels like Facebook, Blogspot, Youtube, etc.

Contacts

MAGNE Consulting Pvt. Ltd

www.magneconsulting.com

www.facebook.com/magneconsulting

reachus@magneconsulting.com

Ph:+913324432101