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Nokia: Pioneering Wireless Communications Evolution

Explore the dynamic history of Nokia, a global telecommunications giant since 1865, competing with Motorola, Samsung, and Ericsson in the wireless industry. SWOT analysis reveals strengths and opportunities, with recommendations for short and long-term growth strategies. Stay ahead with Nokia’s innovative solutions.

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Nokia: Pioneering Wireless Communications Evolution

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  1. Tyler Heidecker Rodney Hofstad SergeyVasyaev Mina Sumaadii

  2. Overview • History • Competitors • Industry • SWOT Analysis • Recommendations

  3. History • founded1865 by Knut Fredrik Idestam • Finland • DX200 • GSM

  4. Worldwide cell phone market

  5. Statistics

  6. Nokia “Connecting People”

  7. Motorola Hello Moto “Intelligence Everywhere”

  8. Business segments • connected home solutions; • government and enterprise mobility solutions; • mobile devices; • networks

  9. Samsung Group “Imagine the Possibilities”

  10. Ericsson “Taking you forward”

  11. Industry • Wireless Telecommunications Industry • 4G Mobile Devices −Features of the new generation phones −iPhone

  12. website • http://www.nokia.com/

  13. SWOT Analysis • Strengths • 33% market share • Are split into 4 divisions • Strong product development • • Weaknesses • − Camera phones • − Adapting to new ideas

  14. SWOT Analysis cont’d… • Opportunities • Expanding • Asia Pacific Region • • Threats • −i-Phone • −Small Asian companies

  15. Recommendations • Short Term • Compete against the i-Phone • Expanding their product in foreign countries

  16. Recommendations cont’d… • Long-Term • Stay at the top • Focus on strengthening all four divisions of company

  17. Conclusion

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