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Burmah Castrol Chemicals Group - Strategic capabilities . Managing customer interfaces Applications rather than manufacturing know-how Bringing new ideas to market based on customers’ needs Intimate knowledge of customers’ businesses to generate new ideas & applications

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burmah castrol chemicals group strategic capabilities
Burmah Castrol Chemicals Group - Strategic capabilities
  • Managing customer interfaces
  • Applications rather than manufacturing know-how
  • Bringing new ideas to market based on customers’ needs
  • Intimate knowledge of customers’ businesses to generate new ideas & applications
  • Focus on small, often localised, market niches
  • Requirement for team collaboration in terms of marketing, technological and commercial skills
burmah castrol chemicals group role of the centre view 1
Burmah Castrol Chemicals Group:Role of the Centre - View 1
  • Centre sets targets and monitors performance - financial control
  • Acquisition and disposal but don’t interfere in SBU workings - portfolio management
  • Purpose - set expected returns to shareholders and monitor
  • SBU Portfolio - based on ability to generate expected returns
  • Structure and control - large & diverse group of SBUs operating relatively autonomously
burmah castrol chemicals group role of the centre view 2
Burmah Castrol Chemicals Group:Role of the Centre - View 2
  • Centre directs strategy - strategic planning
  • Aspiration - global chemicals business
  • SBU Portfolio - based on fit with global aspirations
  • Structure & Control - smaller group of global SBUs with centralised direction of strategy, sharing knowledge and resources
burmah castrol chemicals group role of the centre view 3
Burmah Castrol Chemicals Group:Role of the Centre - View 3
  • Centre encourages skill & knowledge transfer and sharing of resources between SBUs - strategic control
  • Aspiration - developing high margin, service orientated, industrial consumables business where knowledge of customer applications is critical
  • SBU Portfolio - based on fit with service aspirations
  • Structure & Control - smaller group of SBUs that benefit from group’s assistance in developing capabilities to meet aspirations; perhaps some SBUs operating more autonomously