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Cyber Aware and HMRC. June 2017. The Cyber Crime Threat. Growing in volume and sophistication: 2m cyber crimes in 2016 More professional, harder to detect, faster 46% of all businesses experienced a breach in 2016 Businesses holding personal customer data more likely to be breached
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Cyber Aware and HMRC June 2017 OFFICIAL
The Cyber Crime Threat • Growing in volume and sophistication: • 2m cyber crimes in 2016 • More professional, harder to detect, faster • 46% of all businesses experienced a breach in 2016 • Businesses holding personal customer data more likely to be breached • Only 26% are reporting these crimes • Cyber security still isn’t a priority: • 27% SMEs believe they are ‘too small’ to be of interest to cyber criminals • Consumers are increasingly nervous: • 83% are concerned about which businesses have access to their data • 58% said that a breach would discourage them from using a business • Consequences of a cyber breach can be huge and long lasting: • Average loss for small firms is £1,380 • 89% small businesses victims saw an impact on their reputation (brand damage, loss of future earnings, customer trust) OFFICIAL
Levers and barriers to change • The power of Agents… • Expectation that any organisation handling personal information should promote online security • Trust in professional services to provide the right advice where relevant, including cyber security e.g. when setting up a new business • Point-of-incident moment at which advice about how to safeguard online security is expected by customers OFFICIAL
The journey…. < 95 partners Cyber Aware drives the adoption of protective cyber secure behaviours amongst SMEs and Individuals to improve their resilience against the cyber threat 300+ Partners Now driving a step change in our collective In 2016/17 an estimated 11m adults and 1.4m SMEs claimed they were more likely to maintain or take up key cyber security behaviours as a result of the campaign < 35 partners In 2014/2015 an estimated 2m+ adults adopted more secure online behaviours < 8 partners January 2014 HMG’s first public cyber communications initiative launches Cyber Streetwise Cross-sector behavioural budget visual device: - actionable – telling consumers what to do, and how best to act. - memorable - welcomed by the public and small businesses seeing industry and public sector deliver consistent cyber security advice OFFICIAL
Cyber Aware’s Advice • Install the latest software and app updates; they contain vital security updates which help protect your device from viruses and hackers • Use a strong, separate password for your email account; hackers can use your email to access many of your personal accounts • Use three random words or numbers to create a strong password / 2FA / password managers • Always back-up your most important data • Secure your tablet or smartphone with a screen lock • Never click on suspicious links or attachments • Don’t use public Wi-Fi to transfer sensitive information • Fake websites • Source: National Cyber Security Centre (CGHQ), Law Enforcement & HMG • Flexible to the evolving threat • Simple • Solution - focused OFFICIAL
300+ partners and counting…Public and private sector organisations using a consistent, collective voice Co-funded research Social media support Bespoke content Co-branded advertising OFFICIAL
Complemented by a multi-channel Gov’t-driven programme RAISING AWARENESS AT THE POINT OF RISK Digital advertising Paid search Radio + Vloggers https://m.youtube.com/watch?v=DWlpy_bFGBI High impact digital Press & Media Partnerships Online TV REMIND & REINFORCE Outdoor PR & Social media OFFICIAL
Opportunities • Training staff • Adding cyber security advice onto customer-facing websites • Including print out information to new business start ups, e.g. leaflets • Webinars • Newsletters to customers Our work with HMRC Agent Update Tax Agent Blog ‘Talking Points’ Webinar Social Media & Public facing comms OFFICIAL
Thank you www.cyberaware.gov.uk www.twitter.com/cyberawaregov www.facebook.com/cyberawaregov Rob Walker Cyber Aware RICU, Home Office robert.walker5@homeoffice.x.gsi.gov.uk/ 0207 035 6587 OFFICIAL