Multichannel CRM. Editis - Education Pole. Targets. Customer Knowledge Consolidation Coherence of Online/Offline Marketing Processes Personalized and Differentiated Communication Customer Experience Enhancement. Web sites. ERP. MASTER DATA BASE (All Customers).
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Web-services: Registration, Orders, Contact, privileged access
Synchronisation: Email addresses, Individuals Qualification, e-mailingsMeans: Master Data Base & Web-Services
Subjects / Levels
Customer Service Contacts
Visit to the shop
Digital resources access
Example :Direct access to reserved online resources
Example :Emailing informing of incoming specimen shipping
Example :New taught subject/level, new textbook prescription
Example: Pending order update or cancellation
Example : emails about pending orders information, availability