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Multichannel CRM. Editis - Education Pole. Targets. Customer Knowledge Consolidation Coherence of Online/Offline Marketing Processes Personalized and Differentiated Communication Customer Experience Enhancement. Web sites. ERP. MASTER DATA BASE (All Customers).

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multichannel crm

Multichannel CRM

Editis - Education Pole

targets
Targets
  • Customer Knowledge Consolidation
  • Coherence of Online/Offline Marketing Processes
  • Personalized and Differentiated Communication
  • Customer Experience Enhancement
means master data base web services

Web sites

ERP

MASTER

DATA BASE

(All Customers)

Web-services: Registration, Orders, Contact, privileged access

Synchronisation: Email addresses, Individuals Qualification, e-mailings

Means: Master Data Base & Web-Services

Subjects / Levels

Prescribed textbooks

Customer Service Contacts

Salesman visit

Orders/Invoices

Offline campaign

Visit to the shop

E-Mailing

Emails campaigns

emission

e-mailing campaigns

reporting

Registrations

Sub-websites registrations

Emailing tracking

Online orders

Digital resources access

Digital Specimens

Web-service :

Registration

Additional Criteria

functionalities
Functionalities
  • Web sites personalized access according to Master Data Base’s data

Example :Direct access to reserved online resources

  • E-mailing according to Master Data Base’s data

Example :Emailing informing of incoming specimen shipping

  • Direct update of Master Data Base content from web sites « My Profile » page

Example :New taught subject/level, new textbook prescription

  • Customer Self-Care

Example: Pending order update or cancellation

  • Service emails

Example : emails about pending orders information, availability

multichannel crm1

Multichannel CRM

Editis - Education Pole