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Ad Specialties Effective Promotions

Ad Specialties Effective Promotions. Presented by : Phil Werking. Also known as a promotional product , an ad specialty is any item that can be imprinted with a logo or slogan. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted.

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Ad Specialties Effective Promotions

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  1. Ad SpecialtiesEffective Promotions Presented by: Phil Werking

  2. Also known as a promotional product, an ad specialty is any item that can be imprinted with a logo or slogan. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. Other unique examples include imprinted plant leaves, toasters, and VISA or music download cards. What is an Ad Specialty?

  3. Ad specialties are relevant to any audience, and specialized categories can meet specific needs or initiatives, including: Eco-friendly USA made Union made What is an Ad Specialty?

  4. Food Gifts The ad specialty industry offers a wide range of tasty choices and packaging options. Make your gifts unique with customization or promotional product insertion. That’s an Ad Specialty?

  5. Recognition Awards Everything you need to recognize years of service, sales achievement, safety performance, retirement, etc. Recognition products include: That’s an Ad Specialty?

  6. What can Ad Specialties Do? Customer Retention & Appreciation Increase Tradeshow Traffic Employee Recognition Promote New Products & Services Welcome New Employees Increase Safety Awareness Years of Service Increase Referrals Promote Fundraisers Cause Marketing Go Green Initiatives

  7. The Ad Specialty Advantage • Make an impression • Stay top of mind • Long lasting effect • Higher perceived value and low Cost Per Impression (CPI)

  8. Make an Impression > 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.> 62% have done business with the advertiser AFTER RECEIVING the item. Source: A 2008 study by the Advertising Specialties Institute

  9. Stay Top of Mind On average, 84% of end-users remember the brands on the items they’ve received. << In one study only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week. Source: A 2004 study by the L.J. Market Research

  10. Long Lasting Effect > 81% of promotional products were kept because they were considered useful. > The typical promotional product is kept for 7 months. Source: A 2008 study by the Advertising Specialties Institute

  11. Lower Cost-Per-Impression Advertising specialties deliver a better cost-per-impression than nearly all other media. Source: A 2008 study by the Advertising Specialties Institute

  12. Ad Specialties – Proven & Effective • Generate goodwill • Increase referrals and leads • Improve marketing return on investment (ROI) • Complements other advertising media

  13. Generate Goodwill A day spa, looking to increase repeat business, gave the body care set to new clients on their first visit. The sets helped to provide their clients with a taste of the spa experience at home and increased repeat business by 35%.

  14. Increase Referrals & Leads Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone. Source: 2005 Study by Louisiana State University and Glenrich Business Studies

  15. Improve Return on Investment Example: Tradeshows Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth. Source: A 2003 study by the Georgia Southern University

  16. Complement Other Media Example: Direct Mail An ad specialty in a mail promotion increases the response rate by 50%. As an incentive to respond, they generate four times as many responses as a sales letter alone. Source: Sliver Marketing Group, 1992

  17. Ad Specialties Summary Ad Specialtiesare items imprinted with a logo or slogan that: • Make a long lasting impression • Are more cost effective than traditional media • Generate goodwill • Improve return on investment

  18. Your Promotional Consultant • As your promotional consultant, I am your: • Idea generator • Marketing partner • Brand specialist • I am here to help you improve your Marketing return on investment with ad specialties. • Please contact me at 800-315-1218 or email me at phil@philwerking4u.com

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