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Accepting Online Donations. NPower www.npower.org. Workshop Overview. A definition of “Online Fundraising” The promise & reality of online fundraising Success stories Management issues to consider Action steps. Offline vs. Online fundraising.

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accepting online donations

Accepting Online Donations

NPower

www.npower.org

workshop overview
Workshop Overview
  • A definition of “Online Fundraising”
  • The promise & reality of online fundraising
  • Success stories
  • Management issues to consider
  • Action steps
offline vs online fundraising
Offline vs. Online fundraising

“If you know how to succeed offline, you know how to succeed online.”

~ ePhilanthropy

www.ephilanthropy.org

offline vs online fundraising1
Offline vs. Online fundraising

What are your current offline fundraising strategies?

  • Let’s brainstorm…

Are there opportunities for technology to enhance those strategies?

the promise of online fundraising
The Promise of Online Fundraising
  • New breed of potential donor that is accustomed to transacting on the Internet
  • More convenient for donors
  • 85% of charitable giving in the US comes from PEOPLE (Giving USA)
  • Higher follow through rate than mail-in
  • Average gifts tend to be higher online
  • Americans are increasingly making the Internet their preferred means of community involvement & citizen participation*

*According to a study released by the Pew Internet & American Life Project

the reality of online fundraising
The reality of online fundraising
  • Still accounts for only a small percent of money raised by nonprofits
  • Most successful for large, nationally branded orgs or smaller, web-grown orgs with a unique constituency or “gimmick”
  • Not a get rich quick scheme
  • Donors/users demand a secure, easy to use, clear process for making gifts
  • Time & strategy intensive
how many of you have given online
How many of you have given online?
  • What are the barriers?
  • What are the benefits?
  • What do you expect in order to feel comfortable giving?
success stories public libraries
Success Stories – Public Libraries
  • Posting wish-lists on their websites with links to Amazon.com bookseller
  • Posting lists right on Amazon.com
  • Oakland, CA to Scandinavia,Wisconsin, population 349
action steps for on line giving
Action Steps for On-Line Giving
  • Active Solicitation
  • “If you build it, they will NOT necessarily come!”
    • Who’s your audience?
    • What compelling reason are you giving them to visit your site?
    • How are you driving them there?
    • Why would they return?
    • (Easter Seals Activity)
actions steps for on line giving
Actions Steps for On-Line Giving
  • Choosing someone to accept & process your donations online.
    • The TCO of hosting your own secure giving page is HIGH!
          • Merchant account fees
          • Website design & updates
          • Tech Support
online donations partners
Online Donations Partners

Cheapest (but least flexible):

  • www.NetworkforGood.org
  • www.JustGive.org

Affordable:

  • DonateNow 2.0
    • From www.Groundspring.org

Fully-Integrated Packages:

  • Kintera, BlackBaud, eTapestry, Convio, etc.

Many others at www.affinityresources.com

network for good
Network For Good
  • Powered by Guidestar
  • Partnership between AOL Timewarner, Cisco, & Yahoo
  • Online gift acceptance for nonprofits at 3%

© ePhilanthropyFoundation.org

slide16

Managing for Successful Online Fundraising

  • Successful online fundraising means being aware of state regulations and seeking advice if necessary…
    • a) 39 states require that organizations register for charitable solicitation if they are going to fundraise in that state
    • b) If you are using email or web to solicit funds, that may extend beyond your home state boundaries
    • c) You may need to register in other states as a charitable solicitor.
    • IF A & B, THEN C!

© ePhilanthropyFoundation.org

slide17

CharlestonPrinciples

(For more information, visit http://www.nasconet.org)

  • You might need to register as a Professional Solicitor in a state other than your home state if…
    • You receive a significant amount of individual donations from that state
    • You receive a significant amount of contributions from that state
    • You are directly targeting donors from that state
  • Always seek legal counsel if you are not sure!

© ePhilanthropyFoundation.org

the universal registration statement
The Universal Registration Statement
  • The URS helps you register as a Charitable Solicitor in 35 of 39 states that require it
  • Most useful to nonprofits that solicit regionally or nationally, but can be used by any nonprofit

Visit http://www.multistatefiling.org/ for more info or to fill out the URS

small steps for success
Small steps for Success
  • Start collecting email addresses – today!
  • Compare some online donations processors
  • Register and/or update your info on www.Guidestar.org and www.idealist.org.
  • Make your current website donor-friendly.
  • Make your own gift online & learn from it!
  • Visit www.groundspring.org to download the Online Fundraising Handbook
did you get all that
Did you get all that?
  • Successful online fundraising means a successful communications strategy…
    • Big picture – what is your overall communications strategy?
    • How will you integrate off-line communication strategies with online ones?
  • Successful online fundraising means strong mission connections…
    • “Just because you can, doesn’t mean you should.”
    • Use technology to enhance or complement your bricks & mortar fundraising efforts
did you get all this
Did you get all this?
  • Successful online fundraising means dedicating resources…
    • Designate sufficient staff resources: time, energy, training
    • Allow ample planning time and enough time to bring in wide range of players
  • Successful online fundraising means setting realistic goals…
    • Be patient.
    • Don’t expect your bottom line to skyrocket just because you introduced an e-strategy
any questions
Any Questions?

“One day quite soon, we won’t be using terms like e-fundraising and Internet-based fundraising. We will just talk about plain old fundraising, and the Internet will just be another tool. Another channel for communication.”

- Adam Corson-Finnerty, Development Officer, Author