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Maxxam Rebranding

October 2010. Maxxam Rebranding. CONFIDENTIAL. Why are we doing this?. Customers told us what matters to them: the expertise and the experience of our people We need to listen to them and refine what we already do well

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Maxxam Rebranding

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  1. October 2010 Maxxam Rebranding CONFIDENTIAL

  2. Why are we doing this? • Customers told us what matters to them: the expertise and the experience of our people • We need to listen to them and refine what we already do well • We want to create success for our customers so that we become the clear choice for analytical services and solutions

  3. What does it mean for our customers? • We are working hard to better understand our customers’ business and work with them throughout their processes • We will share our knowledge to serve them better • We are leveraging the expertise of our people to help solve our customers’ challenges

  4. What is changing at Maxxam? We are re-energizing the company with a clear purpose: common vision, mission, values We will communicate our promise to customers through a new tagline: “Success Through Science” We will reinforce this change through a new, updated look & feel, that will be used consistently

  5. What is staying the same? • Our business strategy and the markets we serve • Our commitment to consistently deliver quality and service • Our core values of Collaboration, Integrity, Innovation, and Performance • Ourname and logo

  6. Your role in this change: • Get engaged – Learn more, ask questions, make suggestions • Make it personal: Ask yourself “What can I do in my current role to contribute to making Maxxam the clear choice”? • Make it happen: This vision will only come to life if we all do something differently. Screenshot

  7. Your immediate “to do” list: • Update your email signature • Remember that your primary email address has changed: (jsmith@maxxam.ca) • Update your employee profile on Maxxnet • Check out the “Brand Standards Guide” on Maxxnet • Follow Jon’s blog on more rebranding topics Screenshot

  8. Keep your eyes open for: • Our new value icons • More “Own it” activities. Next up:Integrity – Do the right thing, always. (November) • Launch of Maxxam’s Sustainability initiative • More customer training programs • New look and feel for sample reception areas, and updated building and vehicle signage.

  9. Questions/discussion

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