ROI of UX. Hi! My name is Ingrid. BSC Systems Engineering Usability evangelist 1995 inUse agency 2002 2005: BIM evangelist (Business Impact Mapping and Management). Ingrid Domingues firstname.lastname@example.org. The investors ’ idea.
”Hidden support costs for coworkershelpingothersis estimated tobetween 6000 to 15000 dollar eachyearfor every computer”
“One study estimated that improvingthe customer experience increasesthe number of buyers by 40% and increase order size by 10%.”
Creative Good, 2000
Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
Software CEO, 2004
Applyestablishedpatterns for interaction eg”the moment ofseduction”
Solutions that follows a clear pattern for UI is saving money. The User Interface of software is:
This is substantially less than 6 years ago (135%), but ROI remains high because usability is still cheap relative to gains.”
Jacob Nielsen, 2008
Managers thinkthat design is extra work, thereforetheyneedtofindoutifit`sworth it.
“…whether design is necessary or affordable are quite beside the point: design is inevitable.
The alternative to good design is bad design, not no design at all”
Douglas Martin Book Design
ROI is a quantitativefinancial approach and focus on valuesthatareforseen an easilymeasured.UX is aboutfinding new waysofhelpingpeople do whattheywant in smarterways, and changingpeoplesbehavioirs.
The UXdesign process is itself a wayofchanging business.
70% do not have a structuredfollowup on ther IT investments
Öhrlings PWC 2007
”The focused”TARGET FOR FIRST RELEASE
inUse helped a customerprioritize CR:s, based on a Business ImpactMap.
Savings: 1/3 of all incoming CR could be neglected1,5 yearofdevelopmenttime
Average tip +12% “The $144,146,165 Button” = 694 520 000 SEKMay 13, 2012