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The Fantastic Four Secrets for Designing WINNING Proposals

Southern Proposal Accents Conference. The Fantastic Four Secrets for Designing WINNING Proposals. Mike Parkinson, PPF.APMP. Request Order and Damaged Part Arrives at CGC Repair Station. Part Repaired and Shipped. Client Needs Part?. Yes. No. Refurbished Part Sent to Client

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The Fantastic Four Secrets for Designing WINNING Proposals

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  1. Southern Proposal Accents Conference The Fantastic Four Secrets for Designing WINNING Proposals Mike Parkinson, PPF.APMP

  2. Request Order and Damaged Part Arrives at CGC Repair Station Part Repaired and Shipped Client Needs Part? Yes No Refurbished Part Sent to Client (within 24 Hours) Refurbished Part Sent to Warehouse for Future Parts Needs

  3. 1. Know your message • Clear • Concise • Benefit-driven(if applicable)

  4. Request Order and Damaged Part Arrives at CGC Repair Station Part Repaired and Shipped Client Needs Part? Yes No Refurbished Part Sent to Client (within 24 Hours) Refurbished Part Sent to Warehouse for Future Parts Needs

  5. 2. Tell a Story • “Facts tell and stories sell” • Connect the dots (ConOps) • Use a metaphor, simileor analogy

  6. Request Order and Damaged Part Arrives at CGC Repair Station Part Repaired and Shipped Client Needs Part? Yes No Refurbished Part Sent to Client (within 24 Hours) Refurbished Part Sent to Warehouse for Future Parts Needs

  7. Graphics Cheat Sheet Handout! 3. Choose the right graphic type • Graphics Cheat Sheet • Based on your message/audience

  8. Request Order and Damaged Part Arrives at CGC Repair Station Part Repaired and Shipped Client Needs Part? Yes No Refurbished Part Sent to Client (within 24 Hours) Refurbished Part Sent to Warehouse for Future Parts Needs

  9. 4. Use professional looking graphics • Shows that you are: • Better (or different) than competitors • Care more about this proposal and client • Have the “A-Team” on this program • Trustworthy (assuming consistency)

  10. Request Order and Damaged Part Arrives at CGC Repair Station Part Repaired and Shipped Client Needs Part? Yes No Refurbished Part Sent to Client (within 24 Hours) Refurbished Part Sent to Warehouse for Future Parts Needs

  11. NO excuses… • Websites • In-house • Design firms • Graphic design consultants

  12. Examples

  13. Recruit Screen Hire Train Place Let’s Do It! • Share Your Staffing Plan… Know your message Tell a story Choose a graphic type Use professional graphics

  14. ? www.24hrco.com (703) 533-7209 • mike@24hrco.com

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