Propaganda
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Propaganda. Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage another person, organization, or cause. Slogan. A slogan is a short, catchy phrase used to promote a product, person, or idea.

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Propaganda

Propaganda

Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage another person, organization, or cause.


Slogan
Slogan

  • A slogan is a short, catchy phrase used to promote a product, person, or idea.



Exaggeration
Exaggeration

  • Exaggeration is a propaganda technique in which the benefits or qualities of an item are overstated to give the consumer a good feeling about the product.


Bandwagon
Bandwagon

  • The bandwagon technique is a form of propaganda that tries to appeal to the consumer by talking about how many other people use and like a product.


Card stacking
Card stacking

  • Card stacking is a propaganda technique in which only one side of the story is told, focusing on either all positive aspects or all negative aspects of a product or person.


T estimonial
Testimonial

  • A testimonial is a propaganda technique that uses the quotes of a person who supports a product.


F alse cause and effect
False cause and effect

  • The false cause and effect technique is a form of propaganda that falsely claims that something caused or will cause something else to happen.


Emotional appeal
Emotional appeal

  • Emotional appeals support claims by speaking to the feelings, fears, or desires of the audience.


Repetition
Repetition

  • Repetition is a propaganda technique in which a product name is repeated over and over again in hopes that the consumer will remember it.


Transfer technique
Transfer technique

  • The transfer technique is a form of propaganda in which the image or name of a famous person is used to encourage the consumer to connect a product with that person.


Plain folks technique
Plain folks technique

  • The plain folks technique is a form of propaganda that claims that a product is either produced or used by ordinary people, and is therefore good and trustworthy.


Endorsement
Endorsement

  • An endorsement is a statement by a person or organization that expresses support or approval of a certain product, person, or idea.


False advertising
False advertising

  • False advertising is a company’s use of untrue or exaggerated claims about its product.


Name calling
Name-calling

  • Name-calling is a propaganda technique in which negative claims are made about a person or product.