24 April 2008 Environment Champions Ade Williams Debra Lumsden Global Action Plan STARS

1. 24 April 2008 Environment Champions Ade Williams Debra Lumsden Global Action Plan STARS

2. Welcome • Introductions

3. Agenda • Current status of project / teams • Any planning / actions already undertaken • Agreement on launch date • Further resources / permissions required for communication campaigns • Communication ideas sharing workshop

4. Communication campaigns How do you make a difference? Positive- start small, make ideas visible Practical- simple solutions Persistent- success comes from keeping at it Get senior hall staff to walk the talk

5. Getting the Message Across We tend to remember 10% of what we read 20% of what we hear 30% of what we see 50% of what we read, hear and see 70% of what we say 90% of what we both say and do

6. Witty student-based caption competition?

7. Safely build a 3d display? Investec

11. Make an energy bike?

12. Pile up balloons to show CO2 emissions?

14. Use funny posters & messages.

18. Dress up!

21. Explain link between energy use and climate change

22. Pledge tree

23. Welcome to Light Club The first rule of Light Club is.... ALWAYS TURN THE LIGHT OFF The second rule of Light Club is.... ALWAYS TURN THE LIGHT OFF The last rule of Light Club is.... if you haven't been to Light Club before TURN THE LIGHT OFF

24. Please turn the light off when you leave

27. What works • Attention grabbing facts and figures • Strong visuals2d and 3d • Sticking to one issue at a time • Having fun with it - humour will give your campaign wider appeal! • Keep it simple

28. Last year’s project….. • Champions created display boards so that students in halls could see the CO2 impact of wasting electricity. • An energy bike was placed in a refectory; over 70 people rode the bike whilst the Champions chatted to students about the importance of switching off. • Champions created a cardboard student with balloons attached representing the 172 balloons worth of CO2 produced by each student in halls from electricity use on a daily basis

29. Last year’s project….. Students carried out door-knocking in their halls, conducting an audit of electricity use in flats and rewarding students who weren’t wasting energy with a fair-trade chocolate bar. Champions put up posters in their halls about the amount of energy wasted by leaving appliances on. Champions hung a large and very visible banner with the message “Switch Off” from the windows of Moberly Hall.

30. Last year’s project….. Champions obtained Switch Off stickers which were placed upon light switches by Hall Management. A representative Champion from each campus attended Hall Management Meetings to discuss what can be done in Halls with the JCR committee and representatives from STARS. Champions produced a video on recycling systems in halls to be shown to new students at the start of the next academic year.

35. Information sources www.carbontrust.co.uk www.climatechallenge.gov.uk www.carbon-innovation.com www.nussl.co.uk www.ukcip.org.uk

36. Your ideas?

37. Thank you! debra.lumsden@manchester.ac.uk or 0776 6924325 adrian.williams@globalactionplan.org.uk or 0115 9784697

38. Climate change Is it a problem?

39. Climate change – Attitude 1 “Climate change is the most severe problem we are facing today” Sir David King, UK Government's chief scientific adviser

40. Climate change – Attitude 2

41. Many people will tell you it’s all natural…..

42. But they are confusing natural climate change withman-made climate change

49. Environment Champions • So, situation is serious. • But not too late!