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Yuppies, Cougars, and Tweeps - OH MY! Uses of Large Geo Datasets

Yuppies, Cougars, and Tweeps - OH MY! Uses of Large Geo Datasets. With great geo data comes…. . … great opportunity … great responsibility … great heat maps of cougar & yuppie density. Approaches . Extrapolation Mashups Data mining. Cougar Density San Francisco.

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Yuppies, Cougars, and Tweeps - OH MY! Uses of Large Geo Datasets

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  1. Yuppies, Cougars, and Tweeps - OH MY! Uses of Large Geo Datasets

  2. With great geo data comes…. … great opportunity … great responsibility … great heat maps of cougar & yuppie density

  3. Approaches Extrapolation Mashups Data mining

  4. Cougar Density San Francisco

  5. Sugar Daddy Density in NYC

  6. Implicit applications of geo data • Neighborhood project (Matt Chisholm, Ross Cohen)

  7. Implicit applications of mobile data: Social Evolution Project, Human Dynamics Group, MIT Media Lab: AnmolMadan and Dr. Alex Pentland http://social.media.mit.edu and http://hd.media.mit.edu Used mobile phones to capture behaviors for 80 people for 1 year-- about 320,000 hours of data Obama-McCain campaign – people cluster with others of similar opinions at e.g. debates and election day, but these effects only last for 2-3 days. Mobile phone based features can be used to predict how opinions evolve and people vote in the elections (R sqr = 0.8, p < 0.001) Can predict when people have common colds, flu or are stressed/depressed. This is because people show changes in behavior (communication style, movement patterns).

  8. Summary • Lots of interesting new data sets • Lots of cool uses • Make sure user privacy preserved

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