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PRME/CBS International Conference Responsible Management Education Sustainable Leadership in the Era of Climate Change Engaging Different Communities with Sustainability Carole Parkes. Birmingham, England Most ethnically diverse of top Business Schools in UK students faculty

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slide1

PRME/CBS International Conference Responsible Management EducationSustainable Leadership in the Era of Climate ChangeEngaging Different Communities with SustainabilityCarole Parkes

aston university aston business school
Birmingham, England

Most ethnically diverse

of top Business Schools in UK

students

faculty

communities

Aston University/Aston Business School
slide3
Vice Chancellor Professor Julia King

‘King Review on Carbon Emissions’

  • My Role – Social Responsibility & Sustainability
  • MBA - Interdisciplinary/Experiential/Reflective Learning
uk climate change act 2008
Targets & budgets for reduction of greenhouse gases (GHG) to 80% below 1990 levels by 2050 (34% by 2020)

To decarbonise and reduce GHG by 80% need to reduce carbon output per unit of GDP

by 5% annually to 2050 (2001 -2006 achieved 1.3% per year)

(Pielke, 2008)

UK Climate Change Act 2008
what policies changes need to happen to achieve this how palatable are they
What policies/ changes need to happen to achieve this?How palatable are they?
  • Politicians/Policy makers
  • Scientists
  • Engineers
  • Business
  • General Public

How can social science (& education)

contribute to this?

engaging different communities with sustainability
Engaging Different Communities with Sustainability
  • To investigate how different communities engage with sustainability
  • Explore areas of good practice
  • Perceived and actual barriers
  • Examining triggers that motivate individuals to move beyond intention into action.
different communities
‘Different communities’
  • Community groups of different ethnic origin & socioeconomic status in Inner City Birmingham

- Local groups

- Interfaith groups

  • SME Businesses within those communities

SMEs

99% UK Businesses

59% UK Employees

interdisciplinary team
Interdisciplinary Team
  • Psychology
  • Sociology
  • Politics
  • Ethics & Values
  • IT
  • Sustainable Development
slide9

Concerns about Sustainability/Climate Change

Context

Social

Economic

Political

Cultural

Religious

Individual

Factors

Values

Beliefs

Attitudes

Existing Practices

Behaviours

+/-

Intentions

to act

Communication Information

Terminology

Source

Medium

methodology
Methodology
  • A mixed methods approach comprising of initial survey to establish concepts and exploratory questions.
  • Followed up with ethnographic research methods involving observations of practices, interviews and focus groups to gain insights and explanations
slide11
Consideration Future Consequences (CFC)
  • Theory Planned Behaviour (TPB)
  • Intention to Act
  • Locus of Control
  • Links between Norms,Values, Beliefs and Attitudes (Personal/Social/Work)

Cultural, Religious, Cognitive Moral Development, Moral Imagination

  • Attitude change (congruent/incongruent change)
  • Communication

(What, Who, How, Target, Situational Factors)

some initial thoughts
Some initial thoughts
  • Problems with terminology/access to language
  • Examples of good practice unrelated to ‘sustainability’
  • Take unknown to known
  • Proximity – make it relevant

‘Appeal to self interest’

How it impacts, personal values,

What can we do? practical examples

partnering with
Partnering with;

Birmingham City Council

‘Sustainability West Midlands’

‘Business in the Community’

Birmingham Chamber

of Commerce

future
Future

Extend pilot studies

Deeper insights into the differential impact of

sustainability across different groups

Inform targeted future planning & communication of

sustainability initiatives that reflect local experiences,

aspirations & issues