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Speedlink technologies

TECHNICAL PRESENTATION AT THE NIGERIAN iNSTITUTION OF ELECTRICAL ELECTRONIC ENGINEERS, PORT HARCOURT CHAPTER. Speedlink technologies. PRESENTS. A BUSINESS ENLIGHTMENT LECTURE. ON. STRATEGIC WEB PRESENCE: A REVOLUTIONARY TOOL FOR BUSINESS. INTRODUCTION.

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Speedlink technologies

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  1. TECHNICAL PRESENTATION AT THE NIGERIAN iNSTITUTION OF ELECTRICAL ELECTRONIC ENGINEERS, PORT HARCOURT CHAPTER SPEEDLINK EXPRESS TECHNOLOGIES....

  2. Speedlink technologies PRESENTS

  3. A BUSINESSENLIGHTMENTLECTURE ON

  4. STRATEGICWEB PRESENCE: A REVOLUTIONARY TOOL FOR BUSINESS

  5. INTRODUCTION What is Strategic Web Presence Planning and How Does it Work? • Considering the increasingly more business opportunities on the Internet and the new technologies of communication, it is essential for any company to be represented online. • Any serious business man understands the Internet as a dynamic media tool. • Having a website proves that your company is open towards future, that you accept the change and you are ready for any challenge, without being afraid of the competition. • Online branding involves the user's experience in contact with the online presence of a brand. SPEEDLINK EXPRESS TECHNOLOGIES....

  6. INTRODUCTION- C.T.D This experience is determined by three categories of activity: • Creating the online presence (the development strategy, choosing a domain name, the graphic appearance design, information structure, conceiving the content, functionality, errors management,etc); • To maintain and develop further the online presence (website's update, public relations management, traffic reports analysis); • To develop online promotions (search engine optimization, banners campaign, email marketing, viral marketing). SPEEDLINK EXPRESS TECHNOLOGIES....

  7. OBJECTIVES OF THE BUSINESS • Attracting visitors to the Web site • Making the site interesting enough that visitors stay and explore • Convincing visitors to follow the site’s links to obtain information • Creating an impression consistent with the organization’s desired image • Building a trusting relationship with visitors • Reinforcing positive images that the visitor might already have about the organization • Encouraging visitors to return to the site SPEEDLINK EXPRESS TECHNOLOGIES....

  8. STRATEGY 3 essential types of information that you need when it’s time to refine or create your website (or blog). It doesn’t matter if you are a solo-entrepreneur or the lead on a large website—the fundamentals and process apply. You have to know: • 1. What does your organization want from a web presence? • Knowing your goals, expectations, and what you’re trying to accomplish is mandatory. There are often many different (and conflicting) agendas in organizations. It’s important to take the time to reach an agreement about just what the organization wants to accomplish with a website. SPEEDLINK EXPRESS TECHNOLOGIES....

  9. STRATEGY-C.T.D • 2. Your target audience groups. • Who is your website (or blog) for? Hint, it’s not for you. It’s always for your audience. Resist the temptation to focus on how great your organization is. • Focus on being the solution for your audience’s problems—the answer to their questions or challenges. What do you want to say to your audiences? • How are you going to get your content out to them? What role can social networking play? How can you get your content to your target audience folks wherever they already hang out on the Web? SPEEDLINK EXPRESS TECHNOLOGIES....

  10. SPEEDLINK EXPRESS TECHNOLOGIES....

  11. STRATEGY-C.T.D • 3. Your organization’s web competition and market. • Are you familiar with the market and your competition? If not, it’s time to get acquainted. Take a spin around the Web every three months or so to see what other people in your field are doing. • What are they doing well and how can you do some of it better? SPEEDLINK EXPRESS TECHNOLOGIES....

  12. If you’re looking to redesign your organization’s website, you need to assess your current site in terms of: SPEEDLINK EXPRESS TECHNOLOGIES....

  13. Usability. Is it easy to find information? Is it easy to navigate? Do your users get so frustrated they just leave? • Functionality. Does your website work as intended? Does search return reasonable results—could it be improved? Do all the links work? SPEEDLINK EXPRESS TECHNOLOGIES....

  14. SPEEDLINK EXPRESS TECHNOLOGIES....

  15. But what are the benefits of developing a strategic webpresence planning? SPEEDLINK EXPRESS TECHNOLOGIES....

  16. The business presence in a dynamic environment, with a large audience, at small fees' • To maintain/ improve the relation with current customers; • To gain new customers; • To ensure fast access to complete and well structured information about company and offers; • To increase the company's development potential; • To save time, resources and money; • Online promotions and advertising campaigns are less expensive than any other advertising techniques; • Making online transactions, which require less time and effort; • Improving the company's image. SPEEDLINK EXPRESS TECHNOLOGIES....

  17. FACTS ABOUT WEBSITE • A website doesn't inform the audience about your business, the content does it. A website doesn't communicate with the clients of a company; the emails sent by employees do this. • A website doesn't bring increased value to customers; the online services offered by the company do it. • A web site does not allow companies to benefit from the extraordinary power of the Internet; this can be achieved only when the web presence was established strategically. SPEEDLINK EXPRESS TECHNOLOGIES....

  18. SPEEDLINK EXPRESS TECHNOLOGIES....

  19. PROFIT-DRIVEN ORGANIZATIONS • Toyota site • A good example of an effective Web presence • Provides links to • Detailed information about each vehicle model • A dealer locator page • Information about the company and the financing services it offers

  20. PROFIT-DRIVEN ORGANIZATIONS-C.T.D. • Quaker Oats • Web site does not offer a particularly strong sense of corporate presence • Site is a straightforward presentation of links to information about the firm • Redesigned site • Essentially the same as previous version

  21. QUAKER OATS OLD HOME PAGE

  22. QUAKER OATS HOME PAGE REDESIGN

  23. NOT –FOR PROFIT ORGANIZATION • Key goal for the Web sites • Information dissemination • Key element on any successful electronic commerce Web site • Combination of information dissemination and a two-way contact channel

  24. WEBSITE USABILITY • Motivations of Web site visitors • Learning about products or services that the company offers • Buying products or services that the company offers • Obtaining information about warranty, service, or repair policies for products they purchased • Obtaining general information about the company or organization

  25. WEBSITE USABILITY C.T.D • Motivations of Web site visitors • Obtaining financial information for making an investment or credit granting decision • Identifying the people who manage the company or organization • Obtaining contact information for a person or department in the organization

  26. MAKING WEBSITES ACCESSIBLE • One of the best ways to accommodate a broad range of visitor needs • Build flexibility into the Web site’s interface • Good site design • Lets visitors choose among information attributes • Web sites • Can offer visitors multiple information formats by including links to files in those formats

  27. MAKING WEBSITES ACCESSIBLE C.T.D • Goals that should be met when constructing Web sites • Offer easily accessible facts about the organization • Allow visitors to experience the site in different ways and at different levels • Sustain visitor attention and encourage return visits • Offer easily accessible information

  28. SPEEDLINK EXPRESS TECHNOLOGIES....

  29. TRUST AND LOYALTY • Studies by business researchers • A 5 percent increase in customer loyalty can yield profit increases between 25% and 80% • Repetition of satisfactory service • Can build customer loyalty • Customer service • A problem for many electronic commerce sites

  30. USABILITY TESTING • Companies that have done usability tests • Conduct focus groups • Watch how different customers navigate through a series of Web site test designs • Cost of usability testing • Low compared to total cost of a Web site design or overhaul

  31. CUSTOMER-CENTRIC WEBSITE DESIGN • Putting the customer at the center of all site designs • Guidelines • Design site around how visitors will navigate the links • Allow visitors to access information quickly • Avoid using inflated marketing statements

  32. CUSTOMER-CENTRIC WEBSITE DESIGN C.T.D • Guidelines • Avoid using business jargon and terms that visitors might not understand • Be consistent in use of design features and colors • Make sure navigation controls are clearly labeled • Test text visibility on smaller monitors • Conduct usability tests

  33. CONNECTING WITH CUSTOMERS • Personal contact model • Firm’s employees individually search for, qualify, and contact potential customers • Prospecting • Personal contact approach to identifying and reaching customers • Mass mediaapproach • Firms prepare advertising and promotional materials about the firm and its products

  34. CONNECTING WITH CUSTOMERS C.T.D • Addressable media • Advertising efforts directed to a known addressee • Also called mass media • One-to-many communication model • Communication flows from one advertiser to many potential buyers • One-to-one communication model • Both buyer and seller participate in information exchange

  35. BUSINESS COMMUNICATION MODES

  36. SPEEDLINK EXPRESS TECHNOLOGIES....

  37. SPEEDLINK TECHONOLOGIES WEB DESIGN, WEB HOSTING, ICT NETWORK ENGINEERS SPEEDLINK EXPRESS TECHNOLOGIES....

  38. WHO ARE WE: We are professionals in all forms of: • Static/ Dynamic website design • Website Redesign with CMS(Content Management System) • Web-hosting services • Installation and maintenance of Internet/ICT backbones • Bulksms, voice Blasting campaign SPEEDLINK EXPRESS TECHNOLOGIES....

  39. You can contact us for a quote for your/company website or other ICT Needs SPEEDLINK EXPRESS TECHNOLOGIES....

  40. OUR CLIENT BASE • Centre for Gas, Refining and Petrochemicals, IPS, UNIPORT • Jekud Engineering • Geoacron Services • X-Good Services • Myrtles farms and foods LTD • And many more

  41. 07067281841 08150735627 danieluokon@gmail.com daniel.okon@cgrpng.org admin@speedlinkng.com www.speedlinkng.com SPEEDLINK EXPRESS TECHNOLOGIES....

  42. Thanks & Good Luck OKON, DANIEL USINE C.E.O./DIRECTOR SPEEDLINK EXPRESS TECHNOLOGIES +2348150735627 www.speedlinkng.com SPEEDLINK EXPRESS TECHNOLOGIES....

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