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Communication matters from day one Trends in HORIZON 2020

Paris, 6 March 2017 NCP Academy - Meet&Exchange on Communication. Communication matters from day one Trends in HORIZON 2020. Alexandra Ruete Directorate-General for Research and Innovation European Commission. Output. & Impact!. Commission's actions. Policy

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Communication matters from day one Trends in HORIZON 2020

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  1. Paris, 6 March 2017NCP Academy - Meet&Exchange on Communication Communication matters from day oneTrends in HORIZON 2020 Alexandra Ruete Directorate-General for Research and Innovation European Commission

  2. Output & Impact!

  3. Commission's actions • Policy • Stronger focus on innovation aspect • Dissemination • Systematic disclosure of results • via Commission websites

  4. Commission's R&I Communication Related to Commission's political goals ; showing leverage effects and impact on our daily lives, our society

  5. Twitter: @EUScienceInnov@EU_H2020 • #ResearchImpactEU • Facebook: EUScienceInnov Youtube: EU Science & Innovation

  6. Output & Impact! Commission Beneficiaries

  7. Beneficiaries'Communication Actions

  8. Leaving the ivorytower… …isworthevery minute spent on it. SantiMB

  9. It is all about ourselves… Queens University

  10. It is all about society… jp_42

  11. It is all about money… kiki99

  12. H2020 contractual aspectson communication

  13. Grant Agreement Article 38.1

  14. Horizon 2020 - Grant Agreement The beneficiariesmust promote the action and its results, by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner". (Article 38.1.1 Obligation to promote the action and its results)

  15. Communication ≠ Dissemination

  16. Horizon 2020 - Grant Agreement "Before engaging in a communication activity expected to have a major media impact, the beneficiaries must inform the [Commission] [Agency] (see Article 52)." (Article 38.1.1 Obligation to promote the action and its results)

  17. Horizon 2020 - Grant Agreement Acknowledgement of EU funding (Article 38.1.2) • Use EU emblem High-resolution emblems are available here https://europa.eu/european-union/about-eu/symbols/flag_en • Use text as indicated in GA

  18. Horizon 2020Annotated Grant Agreement • Proposal: work package for communication (or included in another work package) • Comprehensive communication plan • Address the "public policy perspective" • Communication proportionate to the action • Free choice of communication activities

  19. Good communication • Start at the outset, continue through entire lifetime • Plan strategically • Identify and set clear communication objectives • Target audiences beyond own community • Choose pertinent messages • Use the right medium and means 

  20. "Communicating EU Research & Innovation - Guidance for project participants - " http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf

  21. Horizon 2020 Online Manual Communicating your project Acknowledging EU funding

  22. Communication in the H2020 project lifecycle Proposal • Work package for communication (or in another work package)  Evaluation • "Impact" criterion  Reporting • Communication plan • Progress overview of communication activities  Project Management • PO: interim and final assessment • Beneficiaries: inform EC prior to major communication activity

  23. Communicating H2020 projects - Summary • Increased importance of communication • Work package on communication in the proposal and the grant agreement (GA article 38.1) • Promote your project and its results beyond the projects own community • Communicate your research in a way that is understood by non-specialist, e.g. the media and the public • Inform us in advance of communication activities expected to have a major media impact • Communication ≠ Dissemination • Dissemination (GA article 29) is a separate obligation (e.g. through scientific articles and conferences)

  24. Reference material • Horizon 2020 Online Manual • Communicating your project http://ec.europa.eu/research/participants/docs/h2020-funding-guide/grants/grant-management/communication_en.htm • Acknowledging EU funding http://ec.europa.eu/research/participants/docs/h2020-funding-guide/grants/grant-management/acknowledge-funding_en.htm • Annotated Grant Agreement http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-amga_en.pdf • Brochure "Communicating EU Research & Innovation" http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf • The EU Guide to Science Communication – videos https://www.youtube.com/playlist?list=PLvpwIjZTs-Lhe0wu6uy8gr7JFfmv8EZuH

  25. Thank you! Directorate General for Research & Innovation External & Internal Communication UnitAlexandra Ruete – alexandra.ruete@ec.europa.eu

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