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CBT?

World Tourism Forum Lucerne 2011 Breakout session : New pathways to change Contributing to local heritage and communities Potjana Suansri The Thailand Community Based Tourism Institute (CBT-I). The Thailand Community Based Tourism Institute team work with 50+ communities around Thailand….

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CBT?

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  1. World Tourism Forum Lucerne 2011Breakout session : New pathways to changeContributing to local heritage and communities Potjana SuansriThe Thailand Community Based Tourism Institute (CBT-I)

  2. The Thailand Community Based Tourism Institute team work with 50+ communities around Thailand…. Mountains and watershed to the sea Buddhist, Muslim, Christian, Animist Thai and ethnic minority (hilltribe) peoples CBT?

  3. Preparation ‘CBT’ programs are crafted by local people, based on very special aspects of life, culture and nature which they value and choose to share with guests. Community members manage and operate ‘CBT’ themselves. They choose how to present their lives to the world.

  4. Preparation ‘CBT’ programs are crafted by local people, based on very special aspects of life, culture and nature which they value and choose to share with guests. Community members manage and operate ‘CBT’ themselves. They choose how to present their lives to the world.

  5. How can we harness tourism as a tool to develop the skills and knowledge of local people, and contribute towards local development and natural / cultural resource management??? CBT?

  6. How can we harness tourism as a tool to develop the skills and knowledge of local people, and contribute towards local development and natural / cultural resource management??? CBT?

  7. Learning and sharing Managed by community group Benefits for the local community and environment Code of Conduct

  8. 1. Community human resource development and participation 3. Conservation and sustainable natural resource management 2. Empowerment of local cultures and traditional ways of life 5. Increase community members’ income Goals ofCBT-I 4. Cultural exchange between hosts and guests.

  9. Planning, Management, Marketing, Operation, Monitoring Community Tourists Tour Operators Tour Guides Government CBT-I established to “Provide support and facilitate cooperation among stakeholders from grassroots to international levels, in order to strengthen the capacity of Thai communities to manage tourism sustainably.”

  10. New Skills and Knowledge for local Thai Community Members • Planning • Analysis • Management • Accounting • Communication and Presentation • Hygiene and hospitality • Safety • Designing learning programs • Green Product Development • Responsible Marketing • Monitoring

  11. Planning • Analysis • Management • Accounting • Communication and Presentation • Hygiene and hospitality • Safety • Designing learning programs • Green Product Development • Responsible Marketing • Monitoring New Skills and Knowledge for local Thai Community Members

  12. New voice and space to celebrate, share and support traditional, sustainable livelihoods… Opportunities to develop new sustainable livelihoods • 800 hectares of new mangrove growth in Leeled – increase prawn catches of poor fishers by 300% • 10 % income increase for Muslim fisher families in Koh Yao Noi • Improved land security and recognition for hilltribe farmers • Improved relationships between National Park and community • Market for green products – e.g. natural dyed cloth, organic coffee

  13. Market requests painless change for better…? ? • Same price (cheapest) • Same quality (highest) • Plus Sustainable… Better Quality More Unique and Creative Cheaper Quicker

  14. www.cbt-i.org Community Based Tourism is a bridge for people from different cultures to live, learn and share…

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