2.2 Why Do Companies Expand Internationally?. 2. THE IMPORTANCE OF INTERNATIONAL BUSINESS. Introduction:. Among others, companies participate in international business: To increase sale To obtain resources or needed materials and goods
2. THE IMPORTANCE OF INTERNATIONAL BUSINESS
1994 -Estée Lauder Companies Inc. acquired 51% in M.A.C.
1998 - Bought out the remainder of the entire company
2000 - Estée Lauder Companies Inc.:
E.g. Estée Lauder Companies Inc. has acquired companies with diverse market specialties like: