Jonathon Monk| www.MaxYourWeb.co.uk

1. How to Lasso More Customers from the Web Using Keywords to Get onto The Front Page of Google in Days Jonathon Monk| www.MaxYourWeb.co.uk

2. Meet Jonathon • Local Business Owner • Property Investor • Stated Max Your Web as frustrated by the in the web marketing industry Jonathon Monk| SEO Manager | Max Your Web

3. Front Page Of Google In Days If you do what is laid in this webinar + have a website with a domain over a year old + are going for less competitive keywords + have a little luck You could be on the front page of Google sometimes in a matter of days Generally SEO is not quick, but sometimes it can be, if you’re lucky Jonathon Monk| www.MaxYourWeb.co.uk

4. What this Webinar Covers What is Search Engine Optimisation Selecting your keywords Mapping your keywords onto your website Putting keywords onto your web pages Submitting new pages to Google Measuring keyword rankings End Slides Available at www.LocalSEOServices.co.uk/ECWebinar-Keywords Jonathon Monk| www.MaxYourWeb.co.uk

5. What Is Search Engine Optimisation Result 1 SEO = More Website Visitors More Visitors = More Leads More Leads = More Sales Jonathon Monk| www.MaxYourWeb.co.uk

6. What Is Search Engine Optimisation Result 2 Top Rankings in Google Profitable Key Phrases Google Adverts Google Natural Results Google Places Results Jonathon Monk| www.MaxYourWeb.co.uk

7. What Is Search Engine Optimisation Keywords – Some Real World Examples Jonathon Monk| www.MaxYourWeb.co.uk

8. What Is Search Engine Optimisation • Why Keyword Rankings Matter (Click Through Rate) Jonathon Monk| www.MaxYourWeb.co.uk

9. What Is Search Engine Optimisation • UK Search Engines • (Experian Dec 2012) Google 89.12% Bing 4.99% Yahoo 3.58% Jonathon Monk| www.MaxYourWeb.co.uk

10. What Is Search Engine Optimisation • 70-80% of users ignore the paid ads, focusing on the organic results. usercentric.com 2011 • Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Outbrain 2012 • 75% of users never scroll past the first page of search results. Hubspot.com • http://www.usercentric.com/news/2011/01/26/eye-tracking-bing-vs-google-second-look • http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx • http://searchengineland.com/search-sends-more-better-traffic-to-content-sites-than-social-media-study-says-72988 Jonathon Monk| www.MaxYourWeb.co.uk

11. What Is Search Engine Optimisation Your Leads Pipeline Leads again, and again, and again Three to six months to construct Maintenance is needed Marketing Investment Jonathon Monk| www.MaxYourWeb.co.uk

12. What Is Search Engine Optimisation • Keywords – The Foundations of SEO Website Factors Speed, server, domain age etc Search Engine Optimisation Links SEO Friendly Web Design Website Content Keywords Jonathon Monk| www.MaxYourWeb.co.uk

13. 1. Selecting Your Keywords Jonathon Monk| www.MaxYourWeb.co.uk

14. 1. Selecting Your Keywords • ‘Long Tail’ Keywords Jonathon Monk| www.MaxYourWeb.co.uk

15. 1. Selecting Your Keywords • Step 1 • Ask yourself the obvious • What You Do • Physio, Chiropractic, Sports Massage……. • Where You Do It • Croydon, South Croydon……. • Who Your Customers Are • Sportmen and women, sports injury, pregnant, baby’s…… • GOTO LIVE DEMO Jonathon Monk| www.MaxYourWeb.co.uk

16. 1. Selecting Your Keywords Step 2 Brainstorm Keyword Combinations Use Excel to brainstorm lots of keyword combinations GOTO LIVE DEMO Jonathon Monk| www.MaxYourWeb.co.uk

17. 1. Selecting Your Keywords Step 3 Use Google Keyword Tool to Find the stats and more ideas www.LocalSEOServices.co.uk/google-keyword-tool Approx UK searches Keyword Competition Keyword Ideas Paste your keyword ideas here Check Exact Match Choose Your Columns Sort Searches / Competition More keyword ideas below Jonathon Monk| www.MaxYourWeb.co.uk

18. 1. Selecting Your Keywords Step 4 Select Your Keywords to Download Select Your Keywords to download Download into an Excel spreadsheet Download keywords here Select keywords to download Jonathon Monk| www.MaxYourWeb.co.uk

19. 1. Selecting Your Keywords Step 5 Arrange Your Keywords Download Keywords Arrange Into Logical Groups Sort according to Searches or Competition Jonathon Monk| www.MaxYourWeb.co.uk

20. 2. Mapping Keywords Onto Your Website Jonathon Monk| www.MaxYourWeb.co.uk

21. 2. Mapping Keywords Onto Your Website • The Wrong Way Jonathon Monk| www.MaxYourWeb.co.uk

22. 2. Mapping Keywords Onto Your Website • The Right Way - Logical Themes This can be very effective Jonathon Monk| www.MaxYourWeb.co.uk

23. 3. Putting Keywords onto your Web Pages Jonathon Monk| www.MaxYourWeb.co.uk

24. 3. Putting Keywords onto your Web Pages 1. Page URL – Rename to include your keywords YourWebsite.co.uk /treatment/ chiropractor-croydon /treatment Warning – you’ll need to tell Google what your new page is called /treatment/ physiotherapy-croydon /diagnosis /rehabilitation Jonathon Monk| www.MaxYourWeb.co.uk

25. 3. Putting Keywords onto your Web Pages Tell Google about your new page URL’s with 301 Redirects Very important when launching a new website /New-Page-Name /Old-Page-Name 301 Re-Direct Very Important – get your developer to do this Jonathon Monk| www.MaxYourWeb.co.uk

26. 3. Putting Keywords onto your Web Pages 2. Meta Title – VERY IMPORTANT Jonathon Monk| www.MaxYourWeb.co.uk

27. 3. Putting Keywords onto your Web Pages 2. Meta Title – The First words that Google see – VERY IMPORTANT • Should target related keywords • Should be 9 words long +/- 3 words • Have keywords towards the beginning • Be about 62 to 70 characters • Be unique for every page Jonathon Monk| www.MaxYourWeb.co.uk

28. 3. Putting Keywords onto your Web Pages 3. Meta Description – More Information about your web page • Entice people to your webpage • Should be 18 words long +/- 6 words • Have keywords towards the beginning • Be complete sentences • Repeat words a maximum of 2 times • Be unique for every page • Make sense to a person Jonathon Monk| www.MaxYourWeb.co.uk

29. 3. Putting Keywords onto your Web Pages 3. Headings & Text H1 Heading H2 Heading Body Text Jonathon Monk| www.MaxYourWeb.co.uk

30. 3. Putting Keywords onto your Web Pages Detailed spec on writing copy for your website www.localseoservices.co.uk/blog/copywriting/seo-copywriting-specification Make Your Page Read Well Don’t forget to download our copywriting template www.localseoservices.co.uk/copywriting-template Jonathon Monk| www.MaxYourWeb.co.uk

31. 4. Submitting Your New Pages to Google Submit Your New URL’s to Google Webmaster Tools More likely to have pages indexed quicker by Google? More information: http://www.stateofsearch.com/google-now-allows-url-submission-through-webmaster-tools http://www.google.com/webmasters Jonathon Monk| www.MaxYourWeb.co.uk

32. 5. Measuring Your Keyword Ranking “if you can’t measure it you cannot improve it!” Jonathon Monk| www.MaxYourWeb.co.uk

33. 5. Measuring Your Keyword Ranking • “if you can’t measure it you cannot improve it!” • You Need Keyword Ranking Software • Your Web History • Your Location Free Ranking Tool Paid For Ranking Tool ($99) http://tools.seobook.com/firefox/rank-checker http://www.advancedwebranking.com Jonathon Monk| www.MaxYourWeb.co.uk

34. What this Webinar Covers What is Search Engine Optimisation Select your keywords Mapping Your Keywords Onto Your Website Putting Keywords Onto Your Web Pages Submitting New Pages To Google Measure Rankings End Jonathon Monk| www.MaxYourWeb.co.uk

35. Free SEO Guide & Assessment For your Free SEO Guide & Website Assessment: Email jon@maxyourweb.co.uk or go to our website • Free Local SEO Guide • www.localseoservices.co.uk/local-seo/free-guide • Fill out form on our homepage • www.localseoservices.co.uk Slides Available at www.LocalSEOServices.co.uk/ECWebinar-Keywords Jonathon Monk| www.MaxYourWeb.co.uk