Provide Immersive Experiences for your Audience with the Best Exhibition Stands

1. 6 Most Common Exhibition Mistakes That Every Business Makes Exhibitions play a significant role in your business growth. They offer a lot of opportunities for your business to capture more leads and enhance your business network. But often times businesses fail to look at the small things like booth staffing and stand designs while preparing for their exhibition participation. So, let us tell you how you can steer clear of those errors and appear professional and customer-oriented brand to achieve your marketing goals. We have enlisted 6 most common mistakes that you can avoid for your next trade show participation: 1. Insufficient planning with no clear exhibition goals: Planning an exhibition is quite challenging and time-consuming. To successfully plan a trade show, you need to have a definite marketing goal that you want to achieve. You need to have a strategy to fulfill your participation objectives and also have a Plan Bin case of any mishap, otherwise, it would be difficult to measure your success. 2. Choosing to participate in the wrong exhibition: It is very important to exhibit at the right exhibition because if you’re participating in a popular trade show instead of the relevant one, then that means you will be promoting your brand among an audience that may not be interested in your product or services at all. So, in order to get the maximum visitor attraction at your stand, you need to choose an exhibition that will have an audience that resonates with the products and services you’ll be displaying at the event. 3. Uninviting exhibition stand design: Your exhibition stand design is the first thing that your audience is going to notice before deciding whether or not to come to your booth. So, in order to pull in big crowds at your exhibition stand, you need to have an alluring, engaging, and bespoke trade fair display that reflects your brand’s value perfectly and definitely not a stand that looks cluttered, thrown together, or empty. You can get help with your exhibition stand design and build from professional and experienced exhibition booth builders that will be able to convey your brand’s message to your potential customers perfectly. 4. Poorly trained booth staff: When you’re investing so much of your time and money for your exhibition participation and have a staff that looks unfriendly and

2. unapproachable, then how will you be able to generate more leads and maximize your ROI? For this, you will require a properly trained staff to man the booth. Your booth staff must know their roles and responsibilities before exhibiting at an event. 5. Inept marketing strategy: In order to increase the foot traffic at your booth during the exhibition, you need to create a buzz before the show even starts. Make social media campaigns mentioning your exhibition participation and provide relevant information regarding your products and services and use the right hashtags to build up the hype about your business before the show start sso that your target audience will know where to find you on the show floor and they will be aware of the product and services you’ll be presenting at the exhibition. 6. Poor follow up strategy on post-show leads: The most common mistake that almost every exhibitor makes is not properly following up on the leads generated during the event. Some even take up to 50 days to follow through. After investing a lot of your time and money in your exhibition participation, exhibitors need to use a proper lead system to log details of all the business details you have acquired during the exhibition and see each lead through to the end. Whether you’re exhibiting for the first time, or you have exhibited before many times, you’ll still find challenges and are prone to make mistakes. Just know that there isn’t any obstacle that you can’t overcome. At Blueprint Global, we help realize your exhibition stand concept and ideas into reality. We are a prominent exhibition stand builder company in Germany that provides complete exhibition services and solutions all across Europe. You can discuss your stand requirements with us via enquiry@blue-prints.org