How to Use Pinterest for Your Tradeshow Marketing Strategy?

1. How to Use Pinterest for Your Tradeshow Marketing Strategy? Pinterest is an image-based social media site. It’s a virtual bulletin board that allows you to pin the items of your interest that you find on the internet to your board, organize it, and share your favorite images by creating pins and adding them to your relevant boards. You can browse pinboards of other users, read their comments, leave a comment, and also find all kinds of information. Then, how would you know if Pinterest is working as an effective trade show marketing tool for your business?We have listed down 3 simple tips that can help you figure it out: 1. Consider your options and understand how Pinterest works : There are three ways a company uses this social tool. Firstly, a company that uses images that aren’t their own and are taken from the web and then pin on their company board. Secondly, a company that doesn’t pin their own material but insists on re- pinning images of other users. And, lastly, a company that pins their own images taken from blogs and websites. The first type of company receives the most clicks and re-pins than the other two. Now, you have to consider which is the best way for your company to use Pinterest in order to get the maximum clicks and re-pins. You can also post videos in addition to photos. Just make sure that the video or photo that you pin includes your company name, the name of the trade show that you participated in, its date, and most importantly, your brand and logo. 2. Capacity for business growth : Businesses can leverage the reach of Pinterest to further their revenue goals. The best feature of Pinterest is that it doesn’t have any monetary investment requirement and you can take advantage of its growing network and benefits. When you use Pinterest as a marketing tool for your company, make sure that your Pinterest page perfectly reflects your brand’s identity and keeps up with its external image. Always make sure to provide a description in your pin, mentioning your company name, and add a link to your website as well. 3. Create your trade show boards and experience success with Pinterest : It’s a great promotional tool for your business, especially when you’re planning to participate in a trade show. You can write a blog regarding the event and your participation, mentioning all the relevant information, and then pin it to your events board. You can invite everyone you met during the event to post and pin on your board too. Be sure to integratethePinterest logo on your website and link your account to the website, so that, you can reach out to your prospective customers.

2. About Blueprint Global : Blueprint Global is a leading stand builder company that provides comprehensive exhibition services across Europe and all around the world. We have years of experience in building bespoke, interactive, engaging, and creative exhibition stand designs for our clients. We have provided exhibition stand fabricator services in Germany and across Europe to a different types of industries. Our team of experienced and professional stand designers use their creativity to provide business-oriented and alluring stands for you that includes all your business goals and objective and perfectly reflect your brand’s value. If you have any requirements related to exhibitions and exhibition stands, then feel free to get in touch with us at enquiry@blue-prints.org