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2012

2012. MEDIA KIT. WJJK Reaches Your Potential Customers!. WJJK will introduce your business to our loyal community of 311,000 weekly listeners over the age of 18 in Central Indiana. Source: Arbitron June/July/August 2012, Adults 18+ M-Sun 6a-12am Cume Persons.

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2012

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  1. 2012 MEDIA KIT

  2. WJJK Reaches Your Potential Customers! WJJK will introduce your business to our loyal community of 311,000 weekly listeners over the age of 18 in Central Indiana. Source: Arbitron June/July/August 2012, Adults 18+ M-Sun 6a-12am CumePersons

  3. WJJK has the “Keys” to Growing Your Business! These are the 4 keys to building successful advertising campaigns that provide workable actions for your business to be “known” when customers need your product or services! REACH! Audience size is important. Larger reach means larger potential customer base. A single radio station can reach up to 20% of a market by bringing your message to its loyal and consistent listeners. FREQUENCY! Building consumer awareness in today’s world takes a frequency of message to be successful. A single exposure would not generate enough mind-share to motivate a consumer. It takes 2-3 exposures to move a thought toward purchasing. CONSISTENCY! Establishing mind-share with consumers is created through consistent advertising versus short bursts in order to BUILD your brand awareness. Remember, in today’s world, consumers have much shortened attention spans. CREATIVE QUALITY! Compelling creative that strikes an emotional cord, moving the consumer toward purchase is imperative. The message must provide the listener with the one key message you want them to understand about your business.

  4. WJJK Plays the Classic Rock Classic Hits! • Classic Hits bridges the generation gap! • Classic Hits takes you back to high school if you are 30 plus and it’s new music that you’ve “just discovered” if you are in your late teens and early 20’s. • What’s old is new again! • WJJK has something for everyone and it shows as the station continues to be a leader in Indianapolis with one of the largest audiences tuning in each week • WJJK reaches over 315,000 listeners each week (July 2012, Adults 18+) Def LeppardSteeley Dan Aerosmith Rolling Stones John Mellencamp Van Halen KISS Doobie Brothers AC/DC Bon Jovi Guns & Roses Queen Foreigner Fleetwood Mac WJJK Classic Hits & Classic Artists!

  5. WJJK Listeners = Quality Listeners = Your Customers 28% 56% Male 44% Female 23% 19% 13% 14% Home Ownership 80% Own 17% Rent 2% 31% • Occupation • 47% White Collar • 30% Blue Collar • 15% Sales and Office • 10% Service • 15% Mgmt, Business & Financial 23% 19% 16% 11% Source: Scarborough Indianapolis 2012 Feb 11-Jan 12

  6. WJJK-FM Signal Strength Coverage Map • 50,000 Watt Total Coverage • Cities covered: • Indianapolis • Kokomo • Martinsville • Columbus • Rushville • Connersville • Muncie • And everything in between

  7. WJJK Air Personalities Greg Browning: 6am-10am Greg is pure Hoosier, born and raised in Kokomo. He loves the Doobie Brothers, CCR, Steely Dan and Frank Sinatra. Greg is a recognized voice in Indianapolis as he has been on the air for over 10 years. Nikki: 10am-3pm Nikki is a Midwest gal, born and raised in Galesburg, Illinois. Nikki moved to the Quad Cities to start her radio career and from there moved to Milwaukee where she became a huge fan of Brett Farve. Nikki has been on the air in Indianapolis for over 8 years and is consistently one of the most listened to personalities when she is on the air. Steve Cannon: 3pm-7pm Steve grew up in Allentown, Pennsylvania but has become a Hoosier through and through. Steve has been in Indianapolis radio for over 25 years and absolutely enjoys playing Rock ‘n Roll’s Classic Hits Steve Stuart: 7pm-12mid Stu takes the party with him wherever he goes. We aren’t sure where he’s from but we are just happy he’s here! He always has a smile on his face as he plays the best Classic Hits in Indianapolis!

  8. WJJK is tied into the Hoosier Community! • SIGNATURE EVENTS • Mutt Strut (April 2013) • It’s our listeners chance to walk their dogs around the famed Indianapolis 500 track to raise money for the Humane Society of Indianapolis • Blast From The Bridge (July 2013) • Food, Fun, and Fireworks from the bridge at Geist Reservoir • Colts After Game Party (Colts Season 2012-2013) • Wrapping up the game and giving our listeners a place to hang out while the traffic heads out of town • SPONSORSHIPS • Studio Naming Rights • Have you ever wanted to own a radio station studio? • Traffic Center Sponsorship • All the latest traffic reports courtesy of you! • Weather Center Sponsorship • The best Weather Coverage from YOUR Weather Center! • Weekly Programming Feature Sponsorships • All day, every day we can tie your message to on-air elements that put your brand in the hearts and minds of our listeners!

  9. WJJK Digital Opportunities 1045wjjk.com Digital Audience 70,000 Avg. Page Views/Month Over 10,000 Avg. Web Visitors Monthly 6,000 Monthly Email Opt In Listener Database 13,000+ Streaming Sessions Each Month January-June, 2012 Google Analytics – average.

  10. 1045wjjk.com

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