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Twitter 101 Guide: Basics and Benefits for Beginners

This guide is for Twitter newcomers to quickly grasp the platform's functionality, benefits, and terminology. Learn how to tweet, use hashtags, follow others, and engage with diverse audiences.

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Twitter 101 Guide: Basics and Benefits for Beginners

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  1. Twitter 101 Guide for beginners Karl Horvath, Gwynedd-Mercy College Jerry Hinkle, Temple University

  2. Twitter 101 • Intended for those new to Twitter • For beginners to get up to speed with Twitter's basic functionality • Twitter 202: Best Practices in BackChanneling, Thursday (1/12) , 8:30 AM - 9:15 AM, Harborside Ballroom B

  3. Experience IT format • Introduction to newer tools and technologies  • Basic introduction  • Followed by hands-on demo • Using Twitter.com interface

  4. What is Twitter? • Social networking and microblogging service • Send and view short text-based posts called "Tweets" • Follow others, or be followed  • Most tweets publicly searchable (over 1 billion searches per day)

  5. Why do you use Twitter? • Learn "what's happening"  • Keep in touch with friends • Follow the famous and not-so-famous • Learn about breaking news • Conduct searches on real-time posts • Reach a target audience • Have your audience talk back to you

  6. How do you use Twitter? • Twitter.com via a web browser • Specialized software with advanced features (Tweetdeck, Hootsuite) • Strong trend towards mobile platforms • Tweet via SMS text messaging  • Easy source of RSS feeds • Specialized apps for tablets and mobile phones 

  7. Who uses Twitter? • Everyday people (300 million registered users) • News media • Celebrities and pundits • Activists and politicians • Organizations, including universities

  8. Benefits of Twitter in Higher Education • Fast, to-the-point, communications • On-the-go messaging • Highly-adaptable for both computer and mobile use • Ability to create RSS feeds • "Re-tweeting" helps spread the word

  9. Twitter Terminology • "Tweets" -- A posting made through Twitter.   Up to 140 characters in length.   (Tweets often include shortened links to other web sites.)

  10. Twitter Terminology • "@name" --  The @ symbol is used when you are referring to a Twitter user by their account name.

  11. Twitter Terminology • "#Hashtag" --  The # symbol is in conjunction with a keyword to make your posts easily searchable by the public.   It is particularly useful for posting in a conference like Educause.  The hashtag for this conference is   #MARC12

  12. Twitter Terminology • "Retweets" -- To repost someone else's posting (with proper attribution).   This is a good way to spread the word.   A retweet is typically indicated by preceding the message with RT @username

  13. Twitter Terminology • "Direct Message" -- By default, any message you post via Twitter are publicly searchable.   However, you can send a private message to someone using the Direct Message (DM) function.

  14. Getting Started with Twitter • There are dozens of tools to access Twitter.  To keep things consistent for this demo, we are using the Twitter.com interface.

  15. Creating an Account

  16. Creating an Account

  17. Logging into Twitter.com

  18. Main Screen

  19. Your first Tweet...

  20. Conducting a hashtag search...

  21. Search results for #MARC12

  22. Retweeting.... Step #1 Step #2

  23. Following....Click on "Follow" link to follow someone.

  24. Finding others to follow....For suggestions, click on "Who to Follow"

  25. Following....Follow Twitter's suggestions, or search for someone's name  in search box.

  26. Who are you following?

  27. Who follows you?

  28. Want to Learn More? • Attend Twitter 202!  • Best Practices in BackChanneling • Thursday (1/12) , 8:30 AM - 9:15 AM, Harborside Ballroom B

  29. Thank you....   See you on Twitter!

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