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Prescription Drug Abuse: Alarming Trends and Solutions

Learn about the alarming rise in prescription drug abuse, misconceptions surrounding it, and the solutions to address the problem. Lock Your Meds™ campaign aims to create awareness and prevent unintentional supply of prescription drugs.

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Prescription Drug Abuse: Alarming Trends and Solutions

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  1. Prescription Drug AbuseAlarming Trends • 400% increase in 10 years. • Exceeds all other illicit drugs combined, except marijuana, which it matches. • 4,000 children/young adults begin experimenting per day. • Teen admissions to treatment facilities for addiction up 300% since mid 1990s.

  2. The ProblemMisconceptions • They believe: • It’s legal • It’s safe • It’s okay to combine them • “Pharm or rainbow parties”

  3. The Problem Miscommunication

  4. WHY? Funnier Escape Relief Prettier Fit in

  5. The SuppliersIt’s Us of people over 12 who abuse prescription drugs get them from family or friends. 70%

  6. The SolutionAwareness If we make people aware, they won’t share. • Michelle Lupinski, Principal North Shore Recovery High School “I think it’s very, very important that we educate people – at every level. It’s nobody’s fault. We just have to address it.”

  7. The Solution Lock Your Meds™ • National campaign created by National Family Partnership (NFP) • Create awareness to “unwitting suppliers” • Powerful messages, using traditional and new social marketing venues

  8. The SolutionLock Your Meds A multi-media approach for message delivery Radio TV Print • Publication ads • Web ads • Posters • Bus shelter ads • Transit ads Billboards

  9. The SolutionLock Your Meds A multi-media approach for message delivery Parent Guide Media Kit Outreach, events Web www.lockyourmeds.org Web ads Links to partners, supporters, sources Parent Network Leveraging the power of one brand throughout entire NFP network

  10. Everyone Can HelpWhat To Do • Lock Your Meds • Take Inventory • Educate Yourself • MEDucation • Talk to your children • Set clear rules • Properly dispose “Be aware and don't share your medications.” -- Peggy Sapp, NFP President

  11. Everyone Can HelpTake the Pledge • Pledge to protect your children and grandchildren and help us spread the word. Lockyourmeds.org

  12. Join Our Campaign (305) 856-4886 info@nfp.org

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