Building a case
Download
1 / 10

Building a Case - PowerPoint PPT Presentation


  • 128 Views
  • Updated On :

Building a Case. “(Persuaders) are never self-absorbed. Their gaze is directed outward, not inward. When they meet someone, their first move is to get inside that person’s skin, to see the world through their eyes.” - Robert Greene. 1. Defining a “Case”.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Building a Case' - blanca


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Building a case l.jpg

Building a Case

“(Persuaders) are never self-absorbed. Their gaze is directed outward, not inward. When they meet someone, their first move is to get inside that person’s skin, to see the world through their eyes.”

- Robert Greene

Phillip G. Clampitt, Ph.D.


1 defining a case l.jpg
1. Defining a “Case”

  • A structure of proofs selected to substantiate claims on the issues of controversy for the purpose of influencing the beliefs of a particular audience

    • Structure of Proofs: Valid evidence  Claims Issues

    • Audience: Identify beliefs/values

Phillip G. Clampitt, Ph.D.


2 assembling the proofs l.jpg
2. Assembling the Proofs

  • Develop a brief (e.g., an inventory of relevant contentions supported by the evidence)

  • Select the type of case

    • Series Case

    • Parallel Case

Phillip G. Clampitt, Ph.D.


3 sides of a case l.jpg
3. Sides of a Case

  • Affirmative Case

  • Negative Case

Phillip G. Clampitt, Ph.D.


4 building an affirmative case l.jpg
4. Building an Affirmative Case

  • Fundamental Rule – It must be prima facie

  • Types of questions

    • Definition

    • Fact

    • Value

    • Policy (Need, Remedy, Disadvantages)

Phillip G. Clampitt, Ph.D.


5 stock issues policy case l.jpg
5. Stock Issues (Policy case)

  • Need – Is there a need for a fundamental change in policy?

    • Do serious problems actually exist?

    • Do such problems result in enough harm to require a policy change?

    • Is the present policy to blame for the alleged problem?

    • Is any policy, short of the proposal, inherently incapable of mitigating the alleged problems?

Phillip G. Clampitt, Ph.D.


Stock issues cont d l.jpg
Stock Issues (cont’d)

  • Remedy: Will the proposal remedy the problem inherent in the present policy?

    • Can the remedy be put into effect?

    • Will the remedy create a workable system to replace the allegedly unworkable one?

Phillip G. Clampitt, Ph.D.


Stock issues cont d8 l.jpg
Stock Issues (cont’d)

  • Remedy: Can the remedy be applied without serious disadvantages?

    • Can the proposal be put into effect without incurring disadvantageous results?

    • Do these results justify rejection of the proposal?

Phillip G. Clampitt, Ph.D.


6 building the negative case l.jpg
6. Building the Negative Case

  • Decision Points

    • What issues should we contest?

    • What type of strategy should we use?

      • Defend Status Quo

      • Modify Status Quo

      • Develop a counter plan

    • What proofs should we use?

Phillip G. Clampitt, Ph.D.


7 criteria for selecting proofs l.jpg
7. Criteria for Selecting Proofs

  • ROT – Use the most forceful arguments

    • Dimensions of Proof

      • Objective (logos)

      • Subjective (pathos)

      • Credibility (ethos)

        • Experience

        • Authority

        • Good Will

Phillip G. Clampitt, Ph.D.


ad