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The C O L O U R of WOMAN. Globally Women are mostly represented by Pink. No More Pink. Why No More Pink. PINK.

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why no more pink
Why No More Pink


Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species, compassion and understanding, sweetness, naiveté, innocence and inexperience

Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness, over-emotional and over-cautious, having emotional neediness or unrealistic expectations, being immature and girlish, lack of will power and lack of self worth

  • Pink is a weak colour. Even some describes pink as strong and determined, negative traits are more with pink.
  • Pink soothes, rather than stimulating. Normally dangerous criminals are housed in pink cells as studies show that the colour drains energy and calms aggression. Sports teams sometimes paint the opposing team’s locker room pink to keep the players passive and less energetic.
  • So women should say good-bye to PINKOMANIA
when pink became a feminine colour


When Pinkbecame a feminine colour
  • Jo Paoletti's book Pink and Blue: Telling the Boys from the Girls in America, "In most of Europe and America in the 19th century and early 20th century, pastel colours were considered 'youthful' and were used more often to flatter the complexion, not denote gender. Pink was considered more flattering for brown-eyed and brown-haired people, blue for the blue-eyed, and green and yellow for red-heads." Interestingly, till the 1920s babies, including boys, dressed in white gowns, and short dresses till the age of one.Earnshaw's Infants' Department magazine, dated 1918 said, "There has been a great diversity of opinion on this subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger colour is more suitable for boys, while blue, which is more delicate and dainty, is prettier for girls."
when pink became a feminine colour1


When Pinkbecame a feminine colour

RohitVishal Kumar, Associate Professor at Xavier's Institute of Social Service and co-author of Colour Colour Everywhere, gives us an insight into fashion trends of 18th and 19th century England. "The English uniform during this period was dominated by red, and small boys (seen as little soldiers) wore pink (derived by boiling the red cloth). So, it will surprise many to know that Britain itself was responsible for the distinction of blue for boys and pink for girls. It is believed that with the growing naval power of Britain, people started dressing their children in sailor suits and naval uniforms, which were blue. And overtime, blue began dominating the colour spectrum for boys, and pink was relegated to girls.“

It wasn’t until the 1940s that retailers and manufacturers decided on pink for girls and blue for boys. Then the women’s lib movement of the '70s actually pushed retailers back to gender neutrality. But in the '80s, the once lace-deprived girls became new moms, and the division of pink and blue started anew.- Mark Wilson in

why colour is significant in women empowerment
Why Colour is Significant in Women Empowerment?
  • Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. Colors are known to influence the behavior of a person.
  • Color is an important consideration in our brand identity system.  Colors have a significant impact on people’s emotional state.  They have a wide variety of specific mental associations.  In fact, the effects are physiological, psychological, and sociological. 
before choosing the right c o l o u r for woman we must know the real woman

Before choosing the right COLOUR for woman, we must know the real woman

Know the power of REAL WOMAN & her NEW COLOUR

If you are busy click here to

Go to the NEW COLOUR

the natural leadership talents of woman
The Natural Leadership Talents of Woman
  • Albert Einstein once said, “The significant problems we face today cannot be solved by the same level of thinking that created them.”
  • Women bring a different way of thinking; a cooperative spirit; a gift for “reading” people; patience; empathy; networking abilities; negotiating skills; a drive to nurture children, kin, business connections and the local and world community; an interest in ethnic diversity and education; a keen imagination; a win-win attitude; mental flexibility; an ability to embrace ambiguity; and the predisposition to examine complex social, environmental, and political issues with a broad, contextual, long-term view. As the female mind becomes unleashed on our modern world, societies will benefit—even in lands where it is currently shackled.

“Women Beat Men at Art of Investing”Source: Headline, Miami Herald, reporting on a study by Profs. Terrance Odean and Brad Barber, UC Davis

portrait of a female investor
Portrait of a Female Investor
  • Trade less than men do
  • Exhibit less overconfidence—more likely to know what they don’t know
  • Shun risk more than male investors do
  • Less optimistic, more realistic than their male counterparts
  • Put in more time and effort researching possible investments—consider details and alternate points of view
  • More immune to peer pressure—tend to make decisions the same way regardless of who’s watching
  • Learn from their mistakes
  • Have less testosterone than men do, making them less willing to take extreme risks, which, in turn, could lead to less extreme market cycles
forget china india and the internet economic growth is driven by women
“Forget China, India and the Internet: Economic Growth Is Driven by Women.”

“Parents still prefer to have a boy rather than a girl. One longstanding reason boys have been seen as a greater blessing has been that they are expected to become better economic providers for their parents’ old age. Yet it is time for parents to think again. Girls may now be a better investment.Girls get better grades in school than boys, and in most developed countries more women than men go to university. Women will thus be better equipped for the new jobs of the 21st century, in which brains count a lot more than brawn. … surveys show that women consistently achieve higher financial returns than men do. Furthermore, the increase in female employment in the rich world has been the main driving force of growth in the last couple of decades. Those women have contributed more to global GDP growth than have either new technology or the new giants, India and China.” Source:Economist, April 15, 2006, Leader, page 14

a guide to womenomics the future of the world economy lies increasingly in female hands
“A Guide to Womenomics: The Future of the World Economy Lies Increasingly in Female Hands.”

Around the globe since 1980, women have filled “two new jobs for every one taken by a man.” “Women are becoming more important in the global marketplace not just as workers, but also as consumers, entrepreneurs, managers and investors.” A couple of final assertions: (1) It is now agreed that “the single best investment that can be made in the developing world” is educating girls. (2) Also, surprisingly, nations with the highest female labor force participation rates, such as Sweden and the U.S., have the highest fertility rates; and those with the lowest participation rates, such as Italy and Germany, have the lowest fertility rates.

  • Source: Economist, April 15, 2006, Leader, page 15
we did it
We Did It!

“All signs point to a new era of women in charge-socially, economically and politically.”- Alex Beam, “Women Rule,” International Herald

“Meet the lipstick entrepreneurs. Trend spotters are forecasting huge gains for women in business over the next decade. We meet the new band of sisters doing it for themselves.” —Headline, Sunday Times (UK)

“We Did It!” –as women surpass 50% in U.S. workforce/“Women’s economic empowerment is arguably the biggest social change of our times.” - Economist cover

women managers
Women Managers

“Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings.” —Judy Rosener, America’s Competitive Secret

men women
Men & Women
  • Carol Gilligan, In a Different VoiceMen: Get away from authority, familyWomen: ConnectMen: Self-orientedWomen: Other-orientedMen: RightsWomen: Responsibilities
  • Martha Barletta, Marketing to Women

Men: Individual perspective. “Core unit is ‘me.’ ”Pride in self-reliance.

Women: Group perspective. “Core unit is ‘we.’ ” Pride in team accomplishment.


“Headline 2020:Women Hold 80 Percent of Management and Professional Jobs”Source: The Extreme Future: The Top Trends That Will Reshape the World in the Next 20 Years, James Canton

women s negotiating strengths
Women’s Negotiating Strengths

*Ability to put themselves in their counterparties’ shoes*Comprehensive, attentive and detailed communication style*Empathy that facilitates trust-building*Curious and attentive listening*Less competitive attitude*Strong sense of fairness and ability to persuade*Proactive risk manager*Collaborative decision-makingSource: HoracioFalcao, Cover story/May 2006, World Business, “Say It Like a Woman: Why the 21st-century negotiator will need the female touch”



  • Who manages more things at once? Who puts more effort into their appearance?Who usually takes care of the details? Who finds it easier to meet new people?Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition?Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source/from the back cover: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

“The growth and success of women-owned businesses is one of the most profound changes takingplace in the business world today.”—Margaret Heffernan, How She Does It

10 unassailable reasons women rule
10 Unassailable Reasons Women Rule
  • Women make [all] the financial decisions.
  • Women control [all] the wealth.
  • Women [substantially] outlive men.
  • Women start most of the new businesses.
  • Women’s work force participation rates have soared worldwide.
  • Women are closing in on “same pay for same job.”
  • Women are penetrating senior ranks rapidly [even if the pace is slow for the corner office per se].
  • Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness & value-added imperatives.
  • Women are better salespersons than men.
  • Women buy [almost] everything—commercial as well as consumer goods.

“Boys Falling Seven Years Behind Girls at GCSE Level”—headline, Weekly Telegraph, UK



From kindergarten to grad school, boys are becoming the second sex”

Cover story, BusinessWeek

one from india
One from India

ShivahshakthyayuktoyadibhavatishaktahprabhavitumNa chedevamdevonakhalukusalahspanditumapi;Lord Shiva, only becomes able to do creation in this world along with Shakthi. Without her, Even an inch he cannot move.

  • From Sankaracharyar’s ‘SoundaryaLahari’

Synergians carried out extensive studies on the characteristics and impacts of different colours. Surprisingly, findings of our internal research, outcome of our brainstorming sessions, opinions of experts we contacted and feedback of women and men interviewed uniformly suggest

RED as the COLOUR of Woman


RED. Positive Meanings

  • action, power, energy, speed
  • passion, desire, lust
  • strength, courage
  • attention-getting, motivating, stimulating, energizing
  • driven and determined
  • exciting, warm, spontaneous, assertive and confident
  • RED. Negative Meanings
  • aggression and anger
  • domineering, over-bearing and tiring
  • quick-tempered, ruthless, fearful and intolerant
  • rebellious and obstinate
  • resentful, violent and brutal
why neon red
Why Neon Red
  • Red is very common colour associated with numerous brands, movements and causes. Communist parties, AIDS, blood donation and major brands like Coco Cola, McDonals are represented by red
  • Neon Red is a less highlighted / used colour
  • Neon Red minimizes the negative attributes of Red colour
  • Neon Red resembles the kunkum of Indian Woman
  • Neon Red reflects Power, Passion, Patience, Determination, Trust, Relationship, Dynamism, Maturity and Kindness

Neon Red- Colour Scheme

Pantone 199C, RGB-R 214 G 28 B 56

why neon red movement
Why Neon Red Movement
  • Neon Red Movement is a psychological intervention based on insights from ‘Branding’ to rebrand the woman of 21st century.
  • It rebrands woman from weak to strong, immature to mature, disloyal toloyal and fragile to bold.
  • Helps every woman to reinvent themselves in this complex modern world
  • Creates a new image for woman, by eliminating old bad images of woman created by literature, soaps etc


We invite your cooperation & support for making

NEON RED the colour of WOMAN

Sijin Bt,

President & Chief Volunteer

Expert in Human Resource Management, Marketing and Performance Improvement Training.


Mob: 9961994467


Sanila P V,

Assistant Manager- Projects

MSW, Expertise in Social work, Woman empowerment, Public Health

Jenit James,

Assistant Manager- Projects

MSW, Expertise in Social work, Woman empowerment, Child Psychology

39/186 C, Mahakavi G Road, Karikkamuri 682011 Ernakulam

Phone: 0484 3018725 Mobile: 999 567 52 59


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