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Effective Marketing Methods for Small Businesses: Insights from Recent Surveys

In August 2008, a survey by Opus Research and AllBusiness.com analyzed marketing methods used by 1,084 U.S. small businesses, revealing insights into their perceived effectiveness. This study highlights the top three successful marketing strategies, including email marketing, search engine marketing, and direct mail, providing a comprehensive overview of how small businesses engage with their audience. The findings, which compare responses year-over-year, help in understanding evolving trends in marketing effectiveness.

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Effective Marketing Methods for Small Businesses: Insights from Recent Surveys

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  1. Marketing Methods Used Indicate all methods and media you currently use to market your business Source: Opus Research, AllBusiness.com August, 2008, n=1084 US small businesses; August, 2007 survey, n=653 US small businesses Note: sample sizes were different and results should only be seen as directional in comparing responses YoY

  2. Perceived Effectiveness of Marketing Methods Derived from: Rank the top three most successful marketing methods you've used • Email marketing to a customer list • Print newspaper (daily, weekly or local shopper) • Search engine marketing (e.g., sponsored listings on Google) • Coupons or direct mail • Banner advertising or other online graphical advertising • Print yellow pages • Local radio • Profile on a social network (i.e., Facebook, MySpace) • Internet yellow pages • Blog • Online newspaper site • Online video Source: Opus Research, AllBusiness.com August, 2008, n=966 US small businesses

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