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Market Overview and Opportunities

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general presentation update March 2013. Market Overview and Opportunities. Czech Republic in Europe. Map of Czech Republic. Population. 10. 5 million. Area. 78, 900 sq. km ; 30, 500 sq. miles. Capital. Prague, population 1.2 million. Major Cities. Brno, Ostrava, Plze ň , Olomouc.

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market overview and opportunities

general presentation update March 2013

Market Overview and Opportunities

czech republic basic facts


10.5 million


78,900 sq. km; 30,500 sq. miles


Prague, population 1.2 million

Major Cities

Brno, Ostrava, Plzeň, Olomouc

GDP per head

20,400 USD (IMF)

UK Exports

£ 1.8bn (2011)

UK Imports

£ 4.2bn (2011)

Czech Republic: basic facts
czech republic basic facts1
Czech Republic: basic facts

Member of:

NATO, EU (since 2004), OECD, UN, IMF, WTO, Council of Europe

Highly developed industrial base:

Manufacturing and engineering, mining, automotive, electronics, construction, machinery, metallurgy, glass manufacture, production of beverages (beer)

Intensive growth in the service sector

Working population of 5.3m, well educated and skilled workforce

czech republic basic facts2
Czech Republic: basic facts

British investment reached more than Eur2bn since early 90’

Major investors: Vodafone, Tesco, Logica, Rolls Royce

CEE Headquarters: Mott MacDonald, BAE Systems, M&S, Rolls Royce, Allen & Overy

Financial services: HSBC, RBS, Provident Financial

Retail: M&S, Karen Millen, TM Lewin, Next, Mothercare, Top Shop, Body Shop, Tie Rack, Debenhams

Luxury brands: Burberry, Jimmy Choo, Barker, Agent Provocateur

Over 300 British companies present in the market

czech republic czech industry
Czech RepublicCzech Industry
  • Generates 30% of GDP and employment (1.3 million)
  • 50% of production depends on exports
  • Key branches
    • Production of automotive vehicles and related production (rubber and plastics)
    • Production and distribution of electricity, gas, heat and climatised air
    • Production of metal structures and metalworking including machinery and equipment
    • Production of other non-metal mineral products (linked to construction)
    • Production of food
    • Production of basic metals, metallurgy, casting
    • Production of ICT, electronics and optical devices
czech republic opportunities
Czech RepublicOpportunities


  • Power
  • Science & Technology/Innovation (ICRC, CEITEC, ELI)
  • Food & Drink
  • Consumer Goods – luxury and high street brands
czech republic opportunities market entry
Czech RepublicOpportunities Market Entry


  • Direct
  • Distributor (Agent)


  • Local manufacture
  • Branch/Subsidiary
  • Partnership/Joint venture
czech republic business culture
Czech RepublicBusiness Culture
  • Liberal/sophisticated market
  • British products good reputation

Welcome face to face

  • Confirm language of meeting/if in doubt, use an interpreter
  • Confirm objectives of meeting
  • Relaxed
czech republic ukti team prague
Czech RepublicUKTI Team Prague
  • Over 500 companies can’t be wrong!
  • Strong collaboration with other colleagues in Central Europe e.g. regional

market reports, regional events, Regional Director

  • Good relationship with Czech Government and other partners
  • Work closely with the British Chamber of Commerce


czech republic summary
Czech RepublicSummary
  • Much closer than BRIC/ Excellent strategic location
  • Very strong history of innovation, entrepreneurs, productivity, engineering

and industrial tradition

  • Access to EU structural funds
  • Natural crossroads between East & West
  • Anglophile; British products & investment well received
  • Well educated, skilled & still relatively low cost workforce
  • English widely spoken
  • EU member
  • Many business opportunities
  • It's close...