What we can learn from top global brands of 2015 on LinkedIn

1. The Top Global Brands on LinkedIn: as Measured by LinkedIn's Content Marketing Score Content Marketing Score A score that quantifies and benchmarks the influence companies have on LinkedIn through their content marketing. Top 10 Global Best-in-Class Content Marketers Based on global Content Marketing Score for 2015 #10 #2 #9 #8 #1 Salesforce #7 #3 #6 #5 #4 Inc. Magazine Leading International Content Marketers Based on global Content Marketing Score for 2015 Sweden United Kingdom Germany Netherlands United States France Spain India Brazil Singapore Australia Australia United States Brazil France Germany India Netherlands Singapore Spain Sweden United Kingdom ? What are top companies doing on LinkedIn? These factors have helped contribute to a top Content Marketing Score (CMS) in 2015. 99% of top companies have employees actively sharing content 97% of top companies have employees publishing long-form posts 99% of top companies are publishing company updates 73% of top companies are utilizing Sponsored Updates to reach the right audiences Top companies post an average of 12.6 updates per week  Content Marketing Score based on LinkedIn global active members in 2015