1. Content Marketing in the UK 2016 88% of UK Marketers are using content marketing UK content marketers say the most important measure of content marketing is 20% sales 20% sales leads quality and UK content marketing tactics used most: 92% 87% Social media content (other than blogs) eNewsletters 84% 83% 82% Blogs Videos Case studies Most effective tactics for UK marketers: Blogs 69% In person Events 69% Case Studies 67% 66% Research reports 63% Social media (other than blogs) LinkedIn is the platform most used by content marketers in the UK 58% say that LinkedIn is effective for content marketing LinkedIn is second most used social platform after Twitter (69%) Source: Content Marketing Institute, UK 2016