Website Improvement Task Force

1. Website Improvement Task Force seattlenewcomers.com

2. Objectives for our session • Understand options for web site development/improvements • Make recommendation(s) to the Board

3. AGENDA • 9:50 (10 min) Welcome & ground rules • 10:00 (45min) Background • 10:45 (60min) Discussion • 11:45 (45min) Lunch • 12:30 (60min)Discussion con’d & prioritize tasks • 1:30 (10 min) Break • 1:40 (20 min) Summary & next steps • 2:00-ish Adjourn

4. Task Force Scope • (review scope document handout) • Insert pic of document

5. Task Force Scope • (review scope document handout) • Task Force Members • Background - Why are we doing this work • Questions to answer • Scope of work • Timeline • Follow-up work

6. TASK FORCE MEMBERS • Anita Campbell Sec. elect • Terry Constable Treas.; orig. site team • Marion Earl Membership Dir. (absent) • Lila Finhill VP (absent) • Kate Griffin Pres.-elect • Marilyn Hanley L&P • Carol Holser orig. site team • Mary Ann Klosterman Pres. • Kathy Mellon-Rossi PM.; Web Lead • Sherri Murray L&P (absent) • Helena Puche Newsletter • Cindy Randazzo VP-elect • Petra Vankeppel Web Team (absent) • Rosemary Wander Hospitality • Robbie Wong orig. site team(absent)

7. Why we’re doing this work • Server/host issues (Feb-8 days down) • New problem Fri. 5/25-29 -unable to edit pages; email • Lack of security certificate (SSL) • Lack professional IT support • Evolving members’ expectations including desire for online payment

8. Questions to answer • What IT support is required? • Will IT support decrease disruption & help our web team? • What security certification is needed? • What are increased search engine impacts? • What are e-commerce costs and impacts? • Besides e-commerce, what functionality would benefit members and/or the public?

9. AVOID DEATH BY POWERPOINT High Level OverviewOF our ‘HOUSE’

10. Let’s understand the basics Terminology

11. Terms for Today • WordPress • WordPress.com vs. WordPress.org • IT professional-programming, development/build, system administration (ex. Silicosystems) • Web Team-system configuration (ex. Club web team: Kathy & Petra) • Front end (GUI) vs back end/dark side

12. Terms con’d • Domains: seattlenewcomers.com & .org • Host server (DigitalOcean) • Security certification • Search engine optimization (SEO) • Back up • Upgrade & updates • Plug in & widget • Open source

13. Let’s understand the basics Wordpress

14. What is WordPress? • Content Management System • Pages/posts/and other types • Header/footer/menus • Content area/sidebar • Themes, plugins, and widgets

15. Wordpress.org VS Wordpress.com • See Handout

16. Let’s understand the basics host

17. What is a Host? • WPCrafter.com WordPress for Non Techies • https://www.youtube.com/channel/UCjDuxPEhNQ2qn_qAdjRG4YQ • Most important decision for any website • Avoid some companies (EIG; GoDaddy) • Most support WordPress • Some offer free SSL certificates • Shared vs. Managed vss. VPS • We’re using Digital Ocean (D.O.) shared server

18. DigitalOcean Server is our Host • DO. preferred by SilicoSystems; Wordpress prefers BlueHost • DO. is ‘self serve’; requires IT expertise • DO., and other host sites will likely go down • We pay DO. $6.00/mo.; includes weekly automatic system backup • Online payment may increase complexity • Backup; integration???

19. Let’s understand the basics Security certification

20. What the heck is a Digital SSL/TLS Certificate? • (SSL Secure Socket Layer) • https://www.thesslstore.com/new-to-ssl/what-is-ssl-tls.aspx • Think of an SSL/TLS certificate as a driver's license of sorts...

21. Why Digital Security Certificate • (previously SSL Secure Socket Layer) • Starting this month Google will indicate all web sites ‘unsecure’ if lacking certification • Increases user confidence in using our site • Google SEO (search engine optimization) is ‘rewarded’ • Security certificates come at different levels and costs

22. Encryption

23. Authentication • https://www.thesslstore.com/new-to-ssl/what-is-ssl-tls.aspx

24. Let’s understand the basics System backup

25. Backup files & data Future Current • Required prior to frequent WP upgrades & prior to some Plugin installations • DigitalOcean Automatic weekly $1.00/mo. • Access to backup is technical; requires Silico support • Daily preferred for e-commerce • WordPress does have a backup plugin • ? If DigitalOcean can do daily? • ? If we can be independent of tech. support for access to files

26. How Is Our Backup Process Doing? • https://ithemes.com/wp-content/uploads/downloads/2016/04/best-wordpress-backup-plugin.pdf • NOW • Full site (complete) back ups – ENTIRE site • Backups sent off-site & don’t rely on WP Cron jobs • Ability to move WP site to a new location • Server tools: Monitor storage & resource usage

27. How Is Our Backup Process Doing? • https://ithemes.com/wp-content/uploads/downloads/2016/04/best-wordpress-backup-plugin.pdf • GAPS • Ability to schedule backups- schedule & start times - (i.e. hourly, daily, weekly, etc.) and ability to choose date/time • Easy & fast restoration of site from Backup – need IT support • Customization of Backup Contents – need IT support • Email notifications • Ability to roll back files and databases?? – need IT support • Server tools: Malware scan, Database scan & repair, WP Cron Job management • Automatic real-time snapshot for changes on the site directly after they’re made • BackUp Buddy license is $80/yrafter install or other good plugin @ $___/yr.

28. Let’s understand the basics It support

29. IT support CURRENT • No contract • Ad hoc by special request to SilicoSystems in Utah; infrequent • No hands on support by DO. • Automatic weekly backup • No staging site for testing FUTURE • Problem report follow up • Install Security certificate • Installations (plugins: E-commerce, membership photo) • Back up before upgrades • File transfer and migrations • Access to backup files and database • Staging site

30. Bank fees • Platform and transactions

31. Bank Fees for E-commerce - 1 • Platform fee • One time set up $99 • Gateway service $16/mo plus PCI Compliance $9.95/mo= $311.40/yr. • Transaction fee • BoA Interchange 0.6%/transaction, plus • $0.10/transaction, plus • Visa rate of ~1.5%/transaction = $0.73/$30 transaction

32. Bank Fees for E-commerce - 2

33. Bank Fees for E-commerce - 3

34. OPTIONS • & • COST ESTIMATES

35. WP.org vs WP.com Wordpress.com Wordpress.org • Self hosted • No support except community forum • Domains $60/yr • Host & weekly backups $72/yr • Security certificate 0-$100/yr • $132 - $232/yr • Managed host, includes domain and security certificate • 24x7 support, including email and chat • Business plan has WooCommerce • Starts at $300/yr

36. Security Certificate & Hosting • Current state • GoDaddy $60/yr • DigitalOcean $6/mo = $72/yr • Future options • Security certificate - depends on level and platformDV, OV, or EV with or without e-commerce=$0-100

37. OPTIONS & COSTS • Self-managed Host • Current – DigitalOcean $6/mo=$72/yr • Other host ex. Bluehost… $___ • Managed Host • WP.com Premium (w Simple Pay) = $96/yr • WP.com Business install 3rd party themes & plug-ins (WooCommerce) = $300/yr • Enhanced Plug-in WooCommerce = $___

38. OPTIONS & COSTS • Technical Support • DigitalOcean – none • Wordpress consultant ~ $35-$60/hr@~2 hr/moav ~$100/mo~$1200/yr • Silicosystems – TBD – waiting for bid • Wordpress.com Premium plan $96/yr • Wordpress.com Business plan $300/yr

39. OPTIONS & COSTS • Install E-commerce • Developer/consultant plugin installation $? tbd • Plugin license $? tbd • Bank of America • Installation $99 • Estimate $1.90/$30 transaction, ~$500/yrfor 265 transactions @ $30

40. Thank you • Questions and Discussion • Make recommendation(s) to the Board