6 Key Trends for B2B Marketers Keywords: b2b digital marketing, digital marketing for business, digital marketers, digital marketing agency India 2017 has almost come to an end and it’s time for all the marketers to review & analyze the marketing tactics. When it comes to b2b digital marketing there are a few pressing points for B2B marketers which if resolved can feed the sales funnel. It will also help in getting more quality leads which is essential for every business. A good starting point for reviewing & analyzing the trends is to think across all the main marketing channels. Here are a few key trends for marketers that will help in aligning a better strategy in 2018. Marketing Automation Marketing automation is the perfect technology for marketers as it enables you to score and nurture leads with relevant content along with the purchase journey. However, a recently conducted showed that not many marketers are leveraging this wonderful technology. Use marketing automation to make the best of your marketing strategies and sweep off maximum revenue. Content Marketing Content marketing is one of the most effective strategies that is being leveraged by digital marketers for many years. In the recent years, the popularity of inbound marketing has given more attention to shared blogs on social media. Readers have too voted for the importance of content marketing amongst marketing trends. Content Marketing in B2B Marketers who use Content Marketng Marketers who don't use Content Marketng Web Personalization
Web personalization is a very well-established technique which works excellently for e-Commerce websites. Traditionally, it has been less used within B2B and it is surprising as this method is more popular than email personalization. Channel Integration With technology evolving at a lightning fast pace, many digital marketing channels are making their presence and proving to an asset for marketers. But no matter how many channels are there, the key here is to integrate different channels. Here are a few channels that deliver a vast majority of sales/leads. Most Effective Marketing Strategy to Gain Leads 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Email Marketing Content Marketing Social Media Marketing Website/Landing Page Optimization SEO Online Advertising Other Virtual Event Mobile Marketing It goes without saying that mobile has revolutionized the industries and therefore, the marketers. Most of the digital marketing agency India now lean towards the mobile data. It happens as their customers check the recent updates, emails, and almost everything on the mobile and that too when they are commuting to work. Due to this, half of the web traffic comes from mobile which makes it quintessential for marketers to pay extra heed toward mobile insights. Social Media Social media has become the core of all businesses and most of the marketers are making the best of social media. According to a survey, B2B marketers get the best results from channels like; LinkedIn, Twitter, YouTube, etc. rest of the highly beneficial marketing channels are mentioned below.
Effective B2B Social Media Platforms LinkedIn Twitter YouTube Slideshare Facebook Instagram Pinterest Google+ With B2B social media, it is vital to prioritize your channels, as you set up your profiles and everything. It requires plenty of effort to run a channel effectively. Focusing on the most effective social channels, however, is usually the best strategy. These are our 6 key trends for B2B marketers that require the attention in order to gain maximum benefit.