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TechCADD offers the best Google Ads course in Jalandhar , Punjab. Master digital marketing skills with expert guidance from industry professionals<br>visit now:https://techcadd.com/best-Google-ads-course-in-jalandhar.php
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Introduction to GOOGLE ADS COURSE https://techcadd.com/best-Google-ads-course-in-jalandhar.php
Borcelle Why Digital GOOGLE ADS COURSE Google Ads is a powerful digital advertising platform that allows businesses to reach a massive, high-intent audience across Google Search, YouTube, Gmail, and millions of partner websites. It offers cost-effective, measurable results through a pay-per-click model, where you only pay when someone engages with your ad. With precise targeting options based on keywords, location, demographics, and user behavior, businesses can connect with the right audience at the right time. Google Ads provides full control over budget and strategy, delivers quick visibility, and is scalable for businesses of all sizes looking to drive traffic and boost conversions.
Key Components of GOOGLE-ADS COURSE • How Google Ads works • Campaign types • Keyword strategy • Writing effective ads • Budgeting and bidding • Tracking and optimization
The Power of GOOGLE ADS • Users search → Ads appear → You pay when someone clicks • Ad Rank = Bid × Quality Score • Quality Score factors: • Expected CTR • Ad relevance • Landing page experience
Borcelle TYPES OF CAMPAIGNS GOOGLE ADS Search Ads – Text ads in Google results Display Ads – Banner/image ads on websites Video Ads – YouTube video promotions Shopping Ads – Product listings App Campaigns – Promote mobile apps
KEYWORD AND RESEARCH BASIS • Keywords = The search terms your audience uses • Tools: • Google Keyword Planner • SEMrush / Ubersuggest / Ahrefs • Match types: • Broad Match • Phrase Match • Exact Match • Negative Keywords
Headline: Be clear & compelling • Description: Highlight benefits or offers • Include keywords in ad copy • Use strong calls-to-action: Buy Now, Learn More, Get Started • Add extensions (site links, callouts, etc.) WRITING EFFECTIVE ADS COPY
Borcelle BUDGETING • Set a daily or monthly budget • Choose bidding strategy: • Manual CPC • Maximize clicks/conversions • Target ROAS or CPA • Monitor spend vs results closely AND BIDDING
Borcelle WRAP UP & NEXT STEPS • Summary: • Google Ads = Pay to show up where it matters • Keyword targeting + ad copy + optimization = Success • Next Steps: • Set up your first test campaign • Monitor results for 7-14 days • Iterate and improve
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