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Join TechCadd's Best digital marketing course in Jalandhar to learn practical strategies for growing your brand online.
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DIGITAL MARKETING • COURSE IN JALANDHAR • WWW.TECHCADD.COM
Introduction Digital Marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services to consumers and businesses.
Importance • Cost-effective compared to traditional marketing • Real-time data and analytics • Wider audience reach (global scale) • Personalization & targeting • Enhances customer engagement
TYPES • Search Engine Optimization (SEO) • Content Marketing • Social Media Marketing • Pay-Per-Click Advertising (PPC) • Email Marketing • Affiliate Marketing • Influencer Marketing
SEO Search Engine Optimization (SEO) • Process of optimizing web content to rank higher in search engine results organically. • Key Focus Areas: • On-page SEO (keywords, content quality) • Off-page SEO (backlinks) • Technical SEO (site speed, mobile-friendliness)
Content Writing Content Writing • Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. • Forms of Content: • Blogs, Videos, Infographics • E-books & Whitepapers • Case Studies & Webinars
SMM Social Media Marketing • Using social media platforms to promote products/services and engage with target audiences. • Popular Platforms: • Facebook, Instagram, Twitter/X • LinkedIn, TikTok, YouTube
PPC Pay-Per-Click (PPC) Advertising • An internet advertising model where advertisers pay each time their ad is clicked. • Common Platforms: • Google Ads • Facebook Ads • Bing Ads
Trends • AI & Automation (Chatbots, AI-generated content) • Voice Search Optimization • Video & Short-form Content • Personalization & Predictive Analytics • Sustainable & Ethical Marketing
Conclusion • Digital marketing is essential for modern business success • Diverse strategies for various goals and audiences • Continuous learning and adaptation is key
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