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Diffusion of Popular Culture. “Why is it so widely distributed?”. Diffusion of popular housing, clothing, and food Rapid diffusion depends on a group of people having a sufficiently high level of economic development to acquire material possessions.

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Diffusion of popular culture

Diffusion of Popular Culture

“Why is it so widely distributed?”


Diffusion of popular culture

Diffusion of popular housing, clothing, and food

  • Rapid diffusion depends on a group of people having a sufficiently high level of economic development to acquire material possessions


Diffusion of popular culture
Popular Housing StylesHousing demonstrates popular customs from the time period, e.g. post-war housing versus early 1800s.


Modern house styles 1945 1960
Modern House Styles 1945 – 1960

  • 1920s - 1930s –> Tudor-style popular

  • 1940s – 1950s -> Minimal tradition

  • 1950s – 1960s -> Ranch

  • 1950s – 1970s -> Split-level (newly invented ‘family room’)


1920s 1930s tudor style
1920s - 1930s Tudor-style


1940s 1950s minimal tradition
1940s – 1950s Minimal tradition



1950s 1970s split level
1950s – 1970s Split-level


Neo eclectic house styles since 1960
Neo-Eclectic House Styles (since 1960)

  • 1960s-1970s -> Mansard (shingle covered roof and second-story walls)

  • 1970s -> Neo-Tudor -> steep-pitched front –facing gables and half timerbered detailing

  • 1970s – 1980s -> Neo-French -> dormer windows, usually with rounded tops and high-hipped roofs.

  • See page 128


1960s 1970s mansard
1960s-1970s Mansard


1970s neo tudor
1970s Neo-Tudor



Clothing
Clothing

  • In MDCs, clothing represents CULTURE & OCCUPATIONS, which also leads to INCOME

  • Lawyer, business executive – dark business suit

  • Doctors, factory workers, teachers, service industry, … all have their own ‘style’ or ‘uniform’


Clothing con t
Clothing con’t

  • Women’s clothing changes

    every season, designer knock-offs,

  • Globalization of clothing

  • Styles have emerged as people are seeing clothes from around the world and designers begin integrating those ideas into their creations


Food alcohol and snack food
FoodAlcohol and snack food:

  • The type of popular food will depend on:

    • Region (north US drink Canadian Whiskey, south drink bourbon, potato ships where they grow potatoes, …) see map page 131

    • Cultural background (Mormons, Baptists – don’t drink much)

    • Malaysia – campfire snack is fried squid

    • High income – caviar

    • Advertising


Role of television
Role of television

  • Watching is a significant popular custom because:

    • the most important mechanism to diffuse knowledge of popular culture

    • the most popular leisure activity in MDCs throughout the world


Television
Television

  • Prior to WWII, TV was not very widespread

  • 1945 –10 000 in US households

  • 1949 – 1 million

  • 1951 - 10 million

  • 1959 - 50 million

  • In 1954, the US had 83% of the world’s TV sets. By end of 20th century, international differences had diminished.


Diffusion of popular culture

  • See page 133 – Televisions per 1 000 inhabitants

  • What implications does this map represent?


Internet
Internet

  • Follows a similar pattern as the diffusion of television, but at a more rapid pace. (US had a dominant hold, but this has now diminished)

  • The diffusion of television form US to the rest of the world took 50 years, whereas the diffusion of the Internet has taken only 10 years.


Internet con t
INTERNET con’t

  • See page 134 – Internet hosts per 1 000 population

  • What implications does this map represent?


Government control
Government Control

  • More government controls in LDCs and communist countries, less in MDCs

  • Introduction of satellite television prevents a government from taking total control. Satellite dishes enable people to choose from a wide variety of programs.