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2012 Member Benchmark Study. KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Brands. We Asked…. How is environmental or social impact playing a role at the corporate level, and at the product level in driving innovation for you?

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Koann vikoren skrzyniarz founder ceo sustainable brands

2012 Member Benchmark Study

KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Brands

@SustainBrands www.sustainablebrands.com @KoAnn


We asked
We Asked…

How is environmental or social impact playing a role at the corporate level, and at the product level in driving innovation for you?

How are you communicating about and measuring results of your sustainable innovation and what is the result?

How are you collecting consumer insight and is it enough?

Are you actively working to shift consumer demand/behavior, and if so, how?


Member survey responses to date
Member Survey Responses to Date

Unilever

Molson Coors

Wilsonart

MOM Brands

Dell

Target

Nestle Purina

Mars

3M

Coca-Cola

Johnson & Johnson

Green Mountain Coffee

Sprint

UPS

Kendall-Jackson

eBay

Williams-Sonoma

Philips Consumer Lifestyle

Caesars Entertainment


Koann vikoren skrzyniarz founder ceo sustainable brands
Do You Currently Have a Formal Commitment at the Corporate Level to Include Sustainability as a Innovation Design Criteria?

28%

72%


What is driving that corporate commitment to sustainability
What is Driving That Corporate Commitment to Level to Include Sustainability as a Innovation Design Criteria?Sustainability?

46%

31%

31%

77%

15%

31%

46%

54%


Koann vikoren skrzyniarz founder ceo sustainable brands
Do You Level to Include Sustainability as a Innovation Design Criteria?Have a Formal Commitment at the Product/Service Level to Include Sustainability as Part of Your Innovation Design Criteria?

17%

83%


How pervasive is sustainability driven product service level innovation
How Pervasive is Sustainability Driven Level to Include Sustainability as a Innovation Design Criteria?Product /Service Level Innovation?

The example I cited related to an outlying product level brand

27%

Some other brands at our company have, or are now looking at sustainability

9%

64%

Many other brands at our company have. or are now looking at sustainability

Most other brands at our company have, or are now looking at sustainability


What is driving product service level drivers
What is Driving Product/Service Level Level to Include Sustainability as a Innovation Design Criteria?Drivers?

46%

54%

69%

39%

31%

31%

8%


Measurable impacts of external corporate communication
Measurable Impacts Level to Include Sustainability as a Innovation Design Criteria?of External Corporate Communication

36%

64%

27%

46%

9%


Koann vikoren skrzyniarz founder ceo sustainable brands

Measurable Impacts of External Corporate Communication Level to Include Sustainability as a Innovation Design Criteria?

100%

44%

0%

0%

0%

0%


Measurable impacts of external product service level communication
Measurable Impacts of External Level to Include Sustainability as a Innovation Design Criteria?Product /Service Level Communication

%: 79, 7, 14

%: 39, 0, 61

%: 42, 17, 42

%: 46, 0, 54

%: 69, 0, 31

%: 50, 8, 42


Measurable impacts of internal product level communication
Measurable Impacts of Internal Level to Include Sustainability as a Innovation Design Criteria?Product / Level Communication

71%

79%

0%

14%

21%

50%

0%


Koann vikoren skrzyniarz founder ceo sustainable brands

Are you measuring response to external communications, and if so, are you willing to share details of how you are measuring results and/or specific results with other members?

Yes, may be willing to share

Yes, not able to share

Yes, willing to share

No


Koann vikoren skrzyniarz founder ceo sustainable brands

What if so, are you willing to share details of how you are measuring results and/or specific results with other members?External Research Do You Currently Use to Understand Emerging Trends in Consumer Sentiment Related to Sustainability?

11%

56%

22%

22%

22%

44%

0%

22%

22%


Do you do proprietary research on customer attitudes
Do You Do Proprietary Research on Customer if so, are you willing to share details of how you are measuring results and/or specific results with other members?Attitudes?

47%

53%


Do you have a ll necessary insight
Do You Have if so, are you willing to share details of how you are measuring results and/or specific results with other members?All Necessary Insight?

80%

20%


Are you currently fielding any behavior change initiatives
Are You Currently Fielding Any Behavior Change if so, are you willing to share details of how you are measuring results and/or specific results with other members?Initiatives?

60%

40%


Targeted behavior changes
Targeted Behavior Changes if so, are you willing to share details of how you are measuring results and/or specific results with other members?

64%

0%

46%

55%

18%

73%

46%

0%

0%

18%

64%


Koann vikoren skrzyniarz founder ceo sustainable brands
Are if so, are you willing to share details of how you are measuring results and/or specific results with other members?You Willing to Share Methodologies or Findings From Your Customer Research on Customer Attitudes/Behavior?


Koann vikoren skrzyniarz founder ceo sustainable brands

Are if so, are you willing to share details of how you are measuring results and/or specific results with other members?You Willing to Serve as a Resource For Other Members Who Are Looking to Establish a Sustainable Innovation Strategy?