Course overview and structure. Mobile User Experience. Dates: May 23-June 20, no class May 28 Times: 5:30-8:30pm ET + team meetings What to do if missing all or part of class? Meet in person: for class session, separately, or not at all? Twitter and other social media Social media survey
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Mobile User Experience
Dates: May 23-June 20, no class May 28
Times: 5:30-8:30pm ET + team meetings
What to do if missing all or part of class?
Meet in person: for class session, separately, or not at all?
Twitter and other social media
Social media survey
Online course feedback: you are not guinea pigs!
firstname.lastname@example.org, cell: 781-330-9456
email@example.com, cell 413-335-3803
Lisa Gualtieri, PhD, ScM
Tufts University School of Medicine
Everyone wants to have or think they need an app – like web
Signs on doors
Search based on categories, cost, featured, etc.
Easier for iPhone because similar to iPod music?
Android Market to Google Play
Many of these provide ratings and reviews
Participation is spotty
Recommendations and word-of-mouth
Ads, pop-ups, product packaging, TV, etc.How do people learn about apps?
Hope to improve or simplify one’s life
Satisfy unmet need
Satisfy unidentified need
Accomplish something otherwise not possible
Accomplish something more easily than before
Integrate disparate aspects of life
Smart and/or innovativeWhy do people decide to try an app?