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Raising your BI IQ—How Business Intelligence Impacts IR

Raising your BI IQ—How Business Intelligence Impacts IR. Presenters Faron Kincheloe, Baylor University Martha Oburn, Lone Star College System. So What is BI Anyway?.

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Raising your BI IQ—How Business Intelligence Impacts IR

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  1. Raising your BI IQ—How Business Intelligence Impacts IR Presenters Faron Kincheloe, Baylor University Martha Oburn, Lone Star College System

  2. So What is BI Anyway? BI (Business Intelligence) is an umbrella term to describe a set of concepts and methods to improve decision-making by using fact-based support systems. Source: Wikipedia

  3. Why is BI needed? • Increasing size and complexity of our institutions • Need for more information—not just data • Expectations that information will be accessible, flexible, easy to use • The desire to provide advanced analytics including predictive modeling, forecasting

  4. What are the components of a BI system? • Projects • People • Data • Software • Hardware

  5. BI Terminology 101 • Decision Support Systems (DSS) • On Line Analytical Processing (OLAP) • Key Performance Indicators (KPIs) • Dashboards • Scorecards • Data warehouse • Data mining • Analytics

  6. Evolution of BI • Was it really a data warehouse? • Diverse definitions • Archived data • Transactional reporting center • Data Mart

  7. Diverse Definitions • Data Closet – It is usually the first stage of the Data Warehouse, a small, dark place to shove some data. • Data Kid’s Room – It is bigger than a Data Closet, but usually quite disorganized, with nobody wanting to clean it up. • Data Haunted House – A Data Warehouse that has been abandoned because of scary data. Source: Unknown

  8. Diverse Definitions • Data Double-Wide – A poorly implemented Data Warehouse designed by the boss’ son-in-law Billy Bob for half the price. • Data Penthouse – It is very expensive to maintain and all you can get is top level data. • Data Fortress – It could be the greatest Data Warehouse ever, but you’ll never know because the security guys have it locked down too well. Source: Unknown

  9. Diverse Definitions • Data Wal-Mart – A Data Warehouse that is so successful it expands rapidly and people from other departments organize protests to try to keep it from taking all their resources. Source: Unknown

  10. Evolution of BI • BI was there all along • Shift from past to present and future • Dashboards • Analytics • Forecasting

  11. How do BI systems get implemented? • Executive support is critical to success • Start comprehensive planning sooner not later • It’s not about the software! • Try not to let budget constraints drive key decisions

  12. How do BI systems get implemented? • Involve key staff at the start • Partner with your IT department • Start training immediately • Manage expectations • Anticipate culture change

  13. About that Software • Compatibility • Adaptability • Scalability • Your ability

  14. What does planning for BI include? • Identify the goals and purposes of BI • Review current sources of data and information • Assess the costs and risks related to BI implementation • Determine who will benefit—and who will pay

  15. What does planning for BI include? • Define the key metrics and their information requirements • Establish the best ways to measure each metric • Develop strategies to monitor progress and make adjustments as necessary • Identify security implications

  16. A key question How will IR be involved in planning, implementation, and organization of BI?

  17. Where Does BI Live? • IR vs. IT • Data knowledge • Technical expertise • What works in your culture • Teamwork is essential

  18. What can BI do for my College or University? • Single version of the truth • Better informed decisions • Targeted marketing • Predictive modeling

  19. Data Subjects in Institutional BI • Recruits • Applicants • Enrolled Students • Degrees Awarded • Employees • Financial • Aid awards • Tuition revenue • Expenses vs. Budget

  20. Typical Information Formats • Drillable Cubes • Stored Processes • Static Reports (PDF) • Interactive Excel Documents • Links to other web resources • Automated updates

  21. How Does BI Impact IR? • Make our jobs easier, right? • Self-service for users • Questions get tougher • Exposes data issues • Cleaner data • More organized data for IR • Ongoing maintenance • Users are hungry for more!

  22. Questions? Martha.L.Oburn@lonestar.edu Faron_Kincheloe@baylor.edu

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