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Projecting the Personality of Your Market

Projecting the Personality of Your Market. Describing Your Personality Worksheet 1. Defining Your Personality. Defining Your Personality: Mission & Vision. The MISSION drives everything else. Defining Your Personality: Mission & Vision. The MISSION drives everything else CUESA & FPFM

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Projecting the Personality of Your Market

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  1. Projecting the Personality of Your Market

  2. Describing Your Personality Worksheet 1

  3. Defining Your Personality

  4. Defining Your Personality:Mission & Vision The MISSION drives everything else

  5. Defining Your Personality:Mission & Vision The MISSION drives everything else CUESA & FPFM Mission Vision Worksheet 2

  6. Defining Your Personality:Management Is EVERYONE going the same direction?

  7. Defining Your Personality:Management Is EVERYONE going the same direction? CUESA & FPFM Board Staff Committees Expectations Worksheet 2

  8. Defining Your Personality:Sellers REALITY versus aspirations

  9. Defining Your Personality:Sellers REALITY versus aspirations CUESA & FPFM Farmers Vendors Restaurants Worksheet 2

  10. Defining Your Personality:Shoppers REALITY versus aspirations

  11. Defining Your Personality:Shoppers REALITY versus aspirations CUESA & FPFM Demographics Expectations Worksheet 2

  12. Defining Your Personality:Programs Are your MESSAGES clear? Mxtf hgj brlpp wq jww gfy!

  13. Defining Your Personality:Programs Are your MESSAGES clear? CUESA & FPFM Goals Formats Costs Mxtf hgj brlpp wq jww gfy! Worksheet 2

  14. Defining Your Personality:Services How may we help you? Worksheet 2

  15. Defining Your Personality:Services How may we help you? CUESA & FPFM Goals Services Sellers Worksheet 2

  16. Defining Your Personality:Markets REALITY versus aspirations

  17. Defining Your Personality:Markets REALITY versus aspirations CUESA & FPFM Site Products Programs Services Worksheet 2

  18. Projecting Your Personality

  19. Projecting Your Personality Make sure your Mission, Management, Sellers, Shoppers, Programs, Services & Markets are aligned

  20. Projecting Your Personality Then PROJECT them through unified branding, media, promotions, communications, programs, events

  21. Case Study CUESA… …Queso? Cue-za? Kaysa? WHO?

  22. OUR MISSION: The Center for Urban Education about Sustainable Agriculture (CUESA) is dedicated to promoting a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs.

  23. E-LETTER

  24. WEBSITE

  25. FACT SHEETS

  26. INFORMATION BOOTH

  27. REALIGNING & REBRANDINGCUESA

  28. Goals Increase Parking Options Comparative Pricing Info Market Layout Sustainable Ag & Vendor Frameworks Specials for Locals

  29. Goals Easier Name Unified Look Progressive/Leading Edge Implying Quality Reflecting Our Values

  30. Results TBD- vote on new name & brand at next Board meeting

  31. Projecting the Personality of your Market Worksheet 3

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