MICELLAR CASEIN MARKET ANALYSIS

1. MICELLAR CASEIN MARKET ANALYSIS The distribution and production of milk is not uniform across the globe, in contrast to its high demand worldwide. There a large section of the population is left with dairy deficit, which has resulted in high import of various dairy ingredients like micellar casein from countries with high production of milk. The global micellar casein market is likely to be influenced by steady rise in the demand for functional ingredients. These ingredients add to the texture and flavor of various end use products, which is an important growth factor for the consumption of micellar casein worldwide. Application, product types, sales channels and region are the parameter based on which the global micellar casein market has been segmented for deep analysis. These parameters assist in better presentation of the data collected through extensive research methods. The global micellar casein market is projected to reach US$ 1,050 million by the end of 2027, in terms of revenue, growing at CAGR of 6.1% during the forecast period (2019 to 2027). Drivers High consumption of protein in sports and bodybuilding products is expected to propel the market growth of micellar casein. For instance, in April 2016, Abbot launched Myoplex Micellar Casein under its EAS Myoplex sports nutrition products line. This product is a nighttime supplement that also includes a blend of HMB, Phosphatidylserine, and Leucine (E3 Fusion). Growing demand for fortified food is projected to fuel the market growth of micellar casein. Protein fortification is gaining importance of foods with protein ingredients that serve a product with a ‘high-protein’ label. Rising demand for such foods is expected to propel the market growth of micellar casein over the forecast period over the forecast period. Market Restraints The market of micellar casein is facing intense competition from dairy-based, animal and plant-derived protein ingredients which is expected to hinder the market growth. Growing preferences for natural or plant-derived proteins such as pea protein another major factor projected to hamper the market growth of global micellar casein over the forecast period. Fluctuating milk prices around the globe due to various environmental factors and this is expected to restrict the market growth of micellar casein. Micellar casein is mainly produced from skimmed milk through membrane filtration. Thus prices of milk

2. play very an important role in the overall ingredient price and supply. This is expected to fuel market growth over the forecast period. Market Opportunities Rising use of micellar proteins in the protein shakes is expected to create lucrative growth opportunities to the market of micellar proteins over the forecast period. For instance, in April 2017, aspari Nutrition has launched a new protein product to expand is protein portfolio. The lineup includes: Myofusion, IsoFusion, IntraPro and Precision Protein. MyoPure 100% Pure Micellar Casein by Gaspari Nutrition is derived from German Powerhouse, Molkereigesellschaft Lauingen GmbH (MGL) a global company engaged in the development and production of micellar casein. Few Recent Developments Milk Specialties Global Key Developments: •In September 2016, Milk Specialties Global announced its acquisition of Saputo Inc.’s facility in Monroe, Wisconsin. Through this acquisition, the company has expanded its ingredients manufacturing capacity and the facility is also located in the vicinity of various cheese producers.