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SEO

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SEO

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  1. SEO Search Engine Optimization Presented by-BHAVESH PALIWAL

  2. WHAT IS SEO SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. 02 SEO is a technique for: designing and developing a website to rank well in search engine results. improving the volume and quality of traffic to a website from search engines SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

  3. TYPES OF SEO 03 THERE ARE THREE TYPES OF SEO 1. 2. 3. on-page SEO off-page SEO technical SEO.

  4. ON-PAGE SEO 04 On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic.

  5. OFF-PAGE SEO 05 Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

  6. TECHNICAL-SEO Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.

  7. Working of Search Engine A Search Engine operates is a three manner-: web crawling 2. indexing 3. Ranking and Serving Results 1.

  8. �ADVANTAGES OF SEO� Perspective (Global / Regional) Targeted Traffic Increase Visibility High ROI (Return on investment) Cost-effective Flexibility

  9. ? DISADVANTAGES OF SEO ? SEO doesn't guarantee success. SEO services can be expensive at first. SEO can take 4–6 months to show results, and Google says it could take up to a year. By doing SEO you compete against the rest of the Internet

  10. SITEMAP A sitemap is a blueprint of your website that help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.

  11. ROBOTS.txt A robots.txt file is a set of instructions telling search engines which pages should and shouldn’t be crawled on a website. Which guides crawler access but shouldn’t be used to keep pages out of Google's index.

  12. CANONICAL In SEO, canonical tags are used to let Google know which version of the page you want to appear in search results, to consolidate link equity from the duplicate pages as well as to improve crawling and indexing of your website.

  13. THANKYOU

  14. 06 Power of social media platforms Creating compelling content Two-way communication Leveraging analytics for better results

  15. 07 Email Marketing Effectiveness of email marketing Building an email list Crafting personalized and targeted campaigns Analyzing email metrics

  16. 08 Content Marketing Significance of content marketing Providing valuable information Building brand authority Creating and distributing relevant and engaging content

  17. 09 Pay-Per-Click Advertising (PPC) Concept of PPC advertising Driving immediate and targeted traffic Platform ads Setting up campaigns Optimizing keywords Monitoring performance

  18. 10 Conclusion Summarize key points discussed in the presentation Reinforce the significance of digital marketing for businesses in today's digital age Encourage the audience to explore and implement digital marketing strategies to stay competitive

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