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The Connected Home 2008

The Connected Home 2008. Five Separate Reports. The Connected Home Mobile Phone Usage in Australia PMP Usage and Music Consumption Digital Camera and Camcorder Usage The Sustainable New Home. Methodology. Email Survey in December 2007

beverly-wilkins
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The Connected Home 2008

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  1. The Connected Home 2008

  2. Five Separate Reports • The Connected Home • Mobile Phone Usage in Australia • PMP Usage and Music Consumption • Digital Camera and Camcorder Usage • The Sustainable New Home

  3. Methodology • Email Survey in December 2007 • 7270 Respondents – Big Picture Questions (Currently installed technology) • Subset of Respondents for specific areas • Fourth Annual Report • Extensive cross-tabbed analysis by demographic group

  4. Demographics • Age • Employment Status • Education Level • Gender • Home Ownership (own, rent, mortgage) • Household type (numbers of adults & children) • Location (state and metro vs regional) • Household income

  5. Some Demographics By Family Type By Employment Status By Age By HouseholdIncome

  6. Respondents by Location

  7. The Connected Home in 2008 • Digital Entertainment Technology • Communications Technology • Intention to Purchase • Where to Buy • Awareness of Home Entertainment Technology • Importance of Qualities in a Home Entertainment System • Who Would Install • Difficulties with Devices or Technologies • Resolving the Problems • Main Sources of Information • Preferred Suppliers

  8. Number of Devices in the Household

  9. Average Number ofDevices per Household

  10. Digital Entertainment Technology

  11. Communications Technology

  12. Home Automation Technology

  13. Intention to Purchase

  14. Where to Buy

  15. Awareness of Home Entertainment Technologies

  16. Awareness of Home Automation Technologies

  17. Qualities in a Home Entertainment System (home cinema / TV / audio / digital media)

  18. Understanding of HD

  19. Who Would Install

  20. Difficulties or Problems with Devices or Technologies

  21. Resolving the Problems

  22. Sources of Information

  23. Mobile Phone Usage in Australia • Frequency of Activities • Usage Patterns • Perceptions of Brands • Perception of Carriers • Reasons for Switching

  24. PMP Usage and Music Consumption • Interest in Media • Average Number of Hours Listening to Music • Average Number of Hours Watching or Reading About Music • Methods to Obtain or Transfer Music Digital Camera and Camcorder Usage • Frequency of Use • Usage Patterns • Importance of Qualities

  25. Preferred Suppliers • Open-ended question – no prompting • 14 categories • Asked for brand name, not reseller –but about 5% still gave reseller name • Much more analysis possible

  26. Preferred SupplierDesktop PC

  27. Preferred SupplierLaptop PC

  28. Preferred SupplierMedia Server PC

  29. Preferred SupplierDigital Camera

  30. Preferred SupplierDigital Camcorder

  31. Preferred SupplierMobile Phone

  32. Preferred SupplierMobile Carrier

  33. Preferred SupplierPortable MediaPlayer

  34. Preferred SupplierGames Console

  35. Preferred SupplierTV

  36. Preferred SupplierDVD Player orRecorder

  37. Preferred SupplierISP

  38. Preferred SupplierHome Automation

  39. What’s it all Mean?

  40. The Connected Home 2008

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