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Be Prepared… Help may not always be readily available

Be Prepared… Help may not always be readily available. Presented By: Marcus Coleman, U.S . Department of Homeland Security / FEMA Susan Dugan and Catherine Jamal Centers for Disease Control To access the audio portion of today’s event please dial 1-866-448-4318 Conference Code: 9022991098

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Be Prepared… Help may not always be readily available

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  1. Be Prepared… Help may not always be readily available Presented By:Marcus Coleman, U.S. Department of Homeland Security / FEMA Susan Dugan and Catherine Jamal Centers for Disease Control To access the audio portion of today’s event please dial 1-866-448-4318 Conference Code: 9022991098 ,

  2. CDC Emergency Preparedness & ResponseWeb & Social Media Tools Susan Dugan, Health Communications Specialist Health Partners Outreach Team Catherine Jamal, MS HCI Lead - Emergency Web & Social Media Team Emergency Risk Communication Branch (ERCB) U.S. Department of Human Resources Centers for Disease Control and Prevention

  3. Who We Are • Department of Health & Human Services (HHS) • Centers for Disease Control and Prevention (CDC)

  4. CDC’s Mission • To collaborate to create the expertise, information, and tools that people and communities need to protect their health – • through health promotion, prevention of disease, injury and disability, and preparedness for new health threats.

  5. Emergency Risk Communication Branch • The Emergency Risk Communication Branch leads CDC’s emergency communication for all-hazards preparedness and response. • The Branch ensures timely, consistent, targeted, and actionable information reaches the public and stakeholders during emergencies.

  6. CDC Emergency Preparedness and Response Web Site, Social Media, and New Media Tools

  7. Notable Events Involving CDC Emergency Communication Response Marburg virus outbreak,Angola Salmonella in peanut products E. Coli from Taco Bell lettuce SARS, worldwideoutbreak Hurricane Jeanne Polonium contamination Avian flu, 2003 - ? Hurricane Gustav Haiti Earthquake Smallpox vaccinationcampaign, 2002-2003 Hurricane Frances Hurricane Rita Salmonella Wandsworth 2003 2004 2005 2006 2007 2007 2008 2009 2010 E. Coli from spinach West Nile Virus H1N1 Flu South Asia Tsunami Monkeypox outbreakin Midwest Hurricane Charley Gulf of Mexico Oil Spill XDR tuberculosis Hurricane Ike Hurricane Katrina Hurricane Ivan Hurricane Isabel Hurricane Wilma Flu vaccine shortage,October 2004

  8. Users of CDC’s Emergency Website on a Normal Basis

  9. CDC Emergency Preparedness & Response Website • Emergency.CDC.gov (3500+ pages) • Bioterrorism • Chemical Emergencies • Radiation Emergencies • Natural Disasters and Severe Weather • Mass Casualties • Situational Awareness • COCA • Risk Communicator • SNAPS • Peramivir Application • CDC Responder Resiliency Network • EARS • SNS • LRN • CERC • H1N1 Flu (700+ pages) • Avian Flu • Pandemic Flu • Preparedness for All Hazards • Preparedness and Response for Specific Hazards • What CDC is Doing • What You Can Do • Visit http://emergency.cdc.gov

  10. CDC Emergency Preparedness & Response Website • Translated content (20+ languages) • Info for specific Target Audiences • What’s New on the site • Recent Outbreaks & Incidents • Social and New Media • Visit http://emergency.cdc.gov

  11. CDC Emergency Preparedness & ResponseWeb Pages • CDC’s primary source of information and resources for preparing for and responding to public health emergencies. • All other messaging, channels, and tools refer back to the information on these web pages. How can we best share this information with you in your communities?

  12. Why Social Media? • Free • Fast, Easy • News & alerts • Content, health messages • Key target audiences & vulnerable populations • Stay up-to-date • Save time, resources • Join the discussion, Create community

  13. CDC Emergency Tools & Resources • Email Updates • Weekly Tips • RSS • PSAs, TV Crawls, etc • Content Syndication • Widgets • Badges (Buttons) • Twitter • Facebook • Blog • YouTube • Podcasts • eCards • Mobile • Website with cleared content in multiple languages for multiple audiences on a variety of topics

  14. Join the Discussion, Participate in the Community 1,281,557 followers @CDCemergency www.twitter.com/CDCemergency www.facebook.com/CDCemergency & www.facebook.com/CDCHealthPartnersOutreach http://blogs.cdc.gov/publichealthmatters

  15. Facebook (1) CDC Health Partners Outreach Receive CERC updates, guidance, &situational awareness about preparing for and responding to public health emergencies. www.facebook.com/CDCHealthPartnersOutreach • (2) CDC Emergency Preparedness & Response • For everyone: Consumers, Public Health, Emergency Responders/Planners, Healthcare www.facebook.com/CDCemergency

  16. Audio & Video: Podcasts • Listen • Download • Get Transcript • Videos include… • “Quiet Killer (Carbon Monoxide)” • “Be Prepared for Hurricane Season “ • “Flu & Holiday Travel” • Videos for all audiences • Clinicians (“Pediatric Emergency Preparedness: State Level Planning”) • Emergency Responders (“Stress Management for Emergency Responders”) • Kids… • And many more: http://www2c.cdc.gov/podcasts/

  17. Audio & Video

  18. eCards • http://emergency.cdc.gov/socialmedia/ See also http://www2c.cdc.gov/ecards/ for non-emergency topics

  19. Mobile Website: Emergency topics http://m.cdc.gov

  20. Email Updates On every page of http://emergency.cdc.gov See also www.cdc.gov/email updates for non-emergency topics

  21. Weekly Tips • HURRICANE • http://emergency.cdc.gov/disasters/hurricanes/ • & • WINTER WEATHER • http://emergency.cdc.gov/disasters/winter/

  22. RSS • RSS stands for Really Simple Syndication. • Users sign up for a feed and read updates through an aggregator. • CDC Emergency info offered for RSS includes • What’s New on Emergency site • Recent Outbreaks and Incidents http://www2c.cdc.gov/podcasts/rss.asp

  23. PSAs, TV Crawls, Text Messages, and more • Hurricane Season • (& any Natural Disaster) • Prepare • Stay Safe After • Food & Water • Prescription Drugs • Cleanup • Coping w Disasters • HHS collaboration • PSAs • Podcasts • TV Crawls • Text Messages • American Sign Lang. • Youtube Video • Script • With phone number & link to more info Don’t use generators/grills in or next to home. Fumes can kill. More info from CDC 800-232-4636 or http://go.usa.gov/bfv http://emergency.cdc.gov/disasters/hurricanes/psa.asp

  24. Online Widgets

  25. Online Widgets Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC. Widgets are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC widget appear on your webpage.

  26. Online Widgets Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC. Widgets are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC widget appear on your webpage.

  27. Online Widgets Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC. Widgets are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC widget appear on your webpage.

  28. Online Widgets Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC. Widgets are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC widget appear on your webpage.

  29. Online Buttons(aka Badges)

  30. Online Buttons Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content. Buttons are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC button appear on your webpage.

  31. Online Buttons Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content. Buttons are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC button appear on your webpage.

  32. Online Buttons Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content. Buttons are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC button appear on your webpage.

  33. Online Buttons Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content. Buttons are available throughout CDC’s website and they are easy to install. Copy the embed code. Insert code into your webpage’s HTML code. Watch the CDC button appear on your webpage.

  34. Content Syndication

  35. What Is Content Syndication??? Free service offered by CDC Control which pages and content from CDC.gov to use on your site and where it appears. Present CDC content in the look and feel of your Web site Integrate CDC web content and science with localized content Display CDC health messages directly to employees through your intranet Maintain visitors on your site Gain direct access to CDC Web content without having to monitor and copy updates No effort from your development staff to keep the pages up to date

  36. How Does it Work? CDC provides an application programming interface (API) that enables you to display CDC.gov content on your Web site by simply adding a JavaScript widget to your site that retrieves the CDC content. CDC assigns a unique campaign ID to you that is used for tracking and metrics purposes. This unique ID allows CDC to measure not only the traffic generated on your site, but also all traffic from your site back to CDC.gov.

  37. How Does it Work? Other websites can display CDC content in their own template. The content is automatically updated so that when CDC updates the content, the changes are automatically made on the external website.

  38. Content Catalog

  39. What if I Don’t See the Page I’m Looking For? There are several ways you can locate syndicated pages on CDC Content Syndication site: • If you know the specific URL for a CDC Web page, simply copy and paste the CDC web page URL into the Web Page Syndication Lookup box and click Find URL. • If you’re interested in a particular topic (e.g. H1N1), select the topic from the Syndicated Topics box on the Content Syndication home page. Select the All Syndication Topics link if you don’t see your topic on the home page. • If you’re looking for additional search options, click the Advanced Lookup link in the Web Page Syndication Lookup box on the Content Syndication home page.

  40. Requesting A Page to be Syndicated You can request the CDC make a page available for syndication. Enter your contact information and the specific Web page URLs you are interested in.

  41. Try it Today! To learn more about how to syndicate CDC’s content onto your website or to find out which pages are available for syndication, visit http://tools.cdc.gov/register

  42. Social & New Media Tools Social Media for Emergency Preparedness http://emergency.cdc.gov/socialmedia/ Some specific topics: • Hurricanes http://emergency.cdc.gov/socialmedia/hurricanes.asp • Zombies / General Emergency Preparedness http://emergency.cdc.gov/socialmedia/zombies.asp • Radiation (Japan Earthquake) http://emergency.cdc.gov/socialmedia/japan.asp See also www.cdc.gov/socialmedia for on-emergency topics

  43. Special Alerting Tool forNational Safety Council Emergency Alert Network Web page

  44. Thank You! Susan Dugan Health Partners Outreach Team sdugan@cdc.gov . Emergency Web & Social Media Team ecswebteam@cdc.gov . Emergency Risk Communication Branch U.S. Department of Human Resources Centers for Disease Control and Prevention

  45. Questions? Marcus Coleman, U.S. Department of Homeland Security / FEMA Susan Dugan and Catherine Jamal Centers for Disease Control ,

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