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Typography

Typography Types of type Measured in points Body type -- < 14 points (most 8 to 11) Display type -- 14 point and above Two broad categories serif sans serif (French for “without”) decorative Postscript (Type 1) v. TrueType Some serif typefaces AGaramond Times New Roman

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Typography

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  1. Typography

  2. Types of type • Measured in points • Body type -- < 14 points (most 8 to 11) • Display type -- 14 point and above • Two broad categories • serif • sans serif (French for “without”) • decorative • Postscript (Type 1) v. TrueType

  3. Some serif typefaces • AGaramond • Times New Roman • Bookman Old Style • Century Schoolbook

  4. Some sans serif types • Arial • Century Gothic • CG Omega

  5. Some decorative typefaces • Anna • Beesknees • Black Oak

  6. Type parts • Baseline • Ascenders • Descenders • X-height • Counters • Cap height

  7. Selecting type • Safest to use only one typeface on most publications. • Two typefaces that do not conflict can be good. Example: Helvetica & Bookman • If using one, usually use serif. • exception: Fliers are easier to read in sans serif typefaces. • If using two, use the serif for body copy and sans serif for the headlines.

  8. Adding air • Leading • space between lines of type • Use two points of leading in body copy • the height of your type plus two points • 12/14 -- “Twelve on fourteen”

  9. Choosing alignment • Most common alignment variations • Flush left (aka “rag right”) • Justified • Alignments to avoid • Centered • Flush right • Pick one and stick with it in a publication! • Don’t justify headlines (rarely center)

  10. Other type issues • AVOID using all uppercase anything. • The trend is using down style headlines (aka “heads”). • Develop a style sheet: • listing of all type specifications • Type is not always “WYSIWYG” • Ascenders and descenders should not touch. • This slide has a hanging indent.

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