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Typography - PowerPoint PPT Presentation


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Typography Types of type Measured in points Body type -- < 14 points (most 8 to 11) Display type -- 14 point and above Two broad categories serif sans serif (French for “without”) decorative Postscript (Type 1) v. TrueType Some serif typefaces AGaramond Times New Roman

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PowerPoint Slideshow about 'Typography' - betty_james


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Presentation Transcript
types of type
Types of type
  • Measured in points
  • Body type -- < 14 points (most 8 to 11)
  • Display type -- 14 point and above
  • Two broad categories
    • serif
    • sans serif (French for “without”)
    • decorative
  • Postscript (Type 1) v. TrueType
some serif typefaces
Some serif typefaces
  • AGaramond
  • Times New Roman
  • Bookman Old Style
  • Century Schoolbook
some sans serif types
Some sans serif types
  • Arial
  • Century Gothic
  • CG Omega
some decorative typefaces
Some decorative typefaces
  • Anna
  • Beesknees
  • Black Oak
type parts
Type parts
  • Baseline
  • Ascenders
  • Descenders
  • X-height
  • Counters
  • Cap height
selecting type
Selecting type
  • Safest to use only one typeface on most publications.
    • Two typefaces that do not conflict can be good. Example: Helvetica & Bookman
  • If using one, usually use serif.
    • exception: Fliers are easier to read in sans serif typefaces.
  • If using two, use the serif for body copy and sans serif for the headlines.
adding air
Adding air
  • Leading
    • space between lines of type
  • Use two points of leading in body copy
    • the height of your type plus two points
  • 12/14 -- “Twelve on fourteen”
choosing alignment
Choosing alignment
  • Most common alignment variations
    • Flush left (aka “rag right”)
    • Justified
  • Alignments to avoid
    • Centered
    • Flush right
  • Pick one and stick with it in a publication!
  • Don’t justify headlines (rarely center)
other type issues
Other type issues
  • AVOID using all uppercase anything.
  • The trend is using down style headlines (aka “heads”).
  • Develop a style sheet:
    • listing of all type specifications
  • Type is not always “WYSIWYG”
  • Ascenders and descenders should not touch.
  • This slide has a hanging indent.