Sports Marketing: Columbus Destroyers. Kurt Baker Matt Collins Joe DiPietro Phil Hein Patrick Kalgreen Jon Marker Jason Seaman. AFL Timeline. February 11, 1981 James Foster thinks of the concept of an indoor football game while attending an indoor soccer game at Madison Square Garden.
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Increase general awareness and interest of the Destroyers and the AFL among college students in central Ohio.
Work closely with Ohio State and other central Ohio schools to establish a permanent relationship and presence on campus.
Create special events and activities for college students to strengthen their knowledge of the Destroyers.
Central Ohio is an established football market
National team and league exposure on NBC
Strong OSU affiliations
Play in first-class venue in central location
Low ticket prices
Travel for college students
Low entertainment budget of college-aged people
Reputation of Columbus as a city of failed pro sports teams
AFL in 1991Destroyers’ SWOT analysis
Destroyers’ SWOT analysis
Cross-promotional opportunities with OSU
Potentially large fan base
Have opportunity to use team personnel with OSU affiliations to build awareness for the Destroyers
Make an OSU connection by using former Buckeye players
Limited income for students
Other Columbus sports
Other entertainment activitiesDestroyers’ SWOT analysis