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Roland rust university of maryland

Roland rust university of maryland

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Roland rust university of maryland

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  1. Roland rustuniversity of maryland

  2. “Better Marketing for a Better World” Roland Rust

  3. Idea 1: Consumer research should not just be about understanding consumers. • Consumer advocacy is important • Consumers Union • PIRGs • PACT • Let’s also understand how organizational behavior affects consumers

  4. Idea 2: Sometimes marketing for a better world means stopping bad things from happening. • “Discrimination in Service” • Discrimination without bigotry • Privacy violations • Facebook data abuses • Unethical business practices • Automatic magazine renewals (in fine print)

  5. Idea 3: Marketing for a better world is not always about altruism. • The case of customer satisfaction • Discrimination in service • Nothing motivates CEOs like a win-win!