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Consumer Feedback Putting it all Together

This session aims to bring together information on high-tech, moderate-tech, and low-tech consumer feedback tools and how they can be used together in a consumer education, motivation, and feedback framework.

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Consumer Feedback Putting it all Together

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  1. Consumer Feedback Putting it all Together David Carroll 2007 ACI April 25, 2007

  2. Purpose of Session • Bring together information on: • High Tech Consumer Feedback • Moderate Tech Consumer Feedback • Low Tech Consumer Feedback • Consider how to use these jointly in a consumer education, motivation, and feedback framework

  3. Organization of Session • David: Introduction / Orientation • Daisy: Literature and High Tech Pilot • Buzz: Moderate Tech Program • David: Low Tech Program / Next Steps • Participants: Questions/Brainstorming

  4. Knowledge Base andFeedback / Some Traditional Inputs • Monthly Electric Bill • Friends and Neighbors • Trusted “Experts”

  5. Knowledge Base and Feedback / Some New Tools • Web-Based Audit • Plug-In Appliance Monitoring Devices • Whole-House Monitoring Device

  6. APPRISE StaffExperience • Web-Based Audit – Demanding inputs / Outputs lack prioritization, specificity, and credibility • Plug-In Monitoring Devices – Furnish useful information but need a context • Whole-House Monitoring – Total usage levels are only occasionally lead to an effective strategy

  7. Keep it mind… • The plumber, the guy at the hardware store, and Uncle Fred all have more credibility that you do… • You have, at most, a few hours and a few contacts to make an impression… • Changing energy usage involves a long-term commitment to an effective energy saving strategy…

  8. Intermission • Presentation by Daisy • Presentation by Buzz

  9. PECO LIRUP • Auditor Education includes: • Reviewing customer bill • Identifying major opportunities • Setting a usage goal • Selecting behavior commitments

  10. PECO LIRUP • Follow-up includes: • Monthly mailing / seasonal tips • Quarterly comparison of usage to goal • Telephone follow-up when goal exceeded • Auditor follow-up when not resolved by phone

  11. PECO LIRUP • Evaluation Results • High rate of meaningful actions (unprompted) • High rate of meaningful actions for specific end uses (prompted) • High rate of savings for homes that received only CFLs (~1000 kWh)

  12. PECO LIRUP • Follow-up Research • Survey with clients that received certain measure packages • Regression analysis • Dependent Variable – Savings • Independent Variables – Measures, knowledge, reported actions, follow-up

  13. Imagine… • High Use Households • EPP Audit • TED Installation / Education • Monthly Mailing • Usage Tracking and Reporting • Targeted Telephone Follow-Up • Targeted In-Field Follow-Up

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