2013 Section Officers Leadership Seminar

1. 2013 Section Officers Leadership Seminar Communication Session

2. Volunteer Content Development Team Ruben Delgadillo Mid-California Angie Errico Southern New England Katie Knudson Oregon Jeff Poland Carolina

3. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

4. Objectives • Share best practices for how to: • Create a compelling event announcement that will help increase attendance • Using the correct mediums

5. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

6. Developing Compelling Announcements • Promoting your events is a sales job • First impressions count! • Need to elicit a response / compel the member to register

7. Good Meeting Announcement Example

8. Developing compelling announcements Getting Their Attention • Choose the right event title • Email subject line • Balancing act - message vs. length

9. Meeting Announcement - Before and After

10. Developing compelling announcements Maximize the Visual Appeal • Key details near the top • Use selected formatting • Incorporate white space • Include a photo or graphic

11. Developing compelling announcements Tailor Your Message for your Intended Audience • Adjust the Message • Where to promote the event based on your audience (Facebook, Twitter, etc.) • Consider your audience: • Young professionals • Retirees • Industry sector

12. Developing compelling announcements First Impressions count! • Provide "just enough" information • Summarize event • Get their attention, then send them to your website

13. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

14. Getting the message out Online Resources • SAE hosted website • EngineerXchange • Locally hosted website • Social media • Email Options • FTP site + your own email • EX mail • Free email accounts

15. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

16. SAE Hosted Websites What to do: • Create an event on your website • Create a list upcoming events • Post announcements, photos, newsletters... • Use HTML to improve the look • Update your Section officers (each spring)

17. Section Websites (hosted by SAE)

18. EngineerXchange Section Websites

19. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

20. Resources Available for Section Leaders • Section Officers EX page • Section websites • EngineerXchange Section pages • FTP site for member roster • CONTACTS!! Other Section Leaders www.midcal.sae.org

21. Section Officers EngineerXchange Page

22. Agenda • 1. Presentation • Developing compelling announcements • Getting your message out • Section websites, EngineerXchange • Resources available • 2. Exercise - apply what you've learned • 3. Debrief & wrap up

23. Team/Table Exercise • Create a compelling event flyer tailored to a specific audience/demographic • Draw from hat to determine your audience segment • Use the materials at your table • 30 minutes to complete • Share with room and determine a winner!

24. Summary / Key Takeaways • A compelling event announcement matters! • Utilize your Section website • Use the resources available • Contact your colleagues for ideas and suggestions

25. 2013 Section Officers Leadership Seminar