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1. 7 Advantages of Social Media Marketing 1 Helps you get to know your audience better For all businesses, the key to success is knowing your customers. Social networks make this easier than ever since they allow users to know what interests they have and what they feel most identified with. This allows gathering enough information about the consumer about their tastes and needs, making it easier to meet their preferences and provide them with the products and services they are looking for. 2: Better customer service Social networks allow companies to use their profiles to provide support , expand information or resolve doubts of their potential clients or their already clients, instantly. Perhaps if you are a large company you may already have a customer service department, either by phone or via e-mail. Even so, the possibility that social networks offer you due to immediacy is a real wonder. Social networks allow companies to use their profiles to provide support, expand information or answer questions In the case of SMEs, being able to offer support or customer service through a Twitter profile, for example, or Facebook is very economical since you will not need a large department, but a good community manager would be enough. In short, customers are becoming more demanding and impatient, and they want to be sure that if they have a problem, they will be helped quickly and efficiently. And social networks are a good tool for companies to provide this type of support. In addition, this "public" attention (using the walls of the different social networks) will also allow other users to see the quality of the service provided by the company. Another added advantage that can help you attract new customers. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend the brand to others. 3 Easy dissemination of content Social media marketing should always play an important part of any content distribution plan. Today, with the help of social media, businesses can spread the word with a single click. Social media undoubtedly represents a huge portion of referral traffic on the web, which means you have to make the most of it. It is proven that a product must be shown between 6 and 8 times before a customer decides to make a purchase. Fortunately, with social media, this repeated exposure is easy and inexpensive. With the different publications, they can be reminded of our portfolio of products and services and the benefits that it can bring. eye! It is very important, in any social media marketing strategy, not to fall for spam. 4 Increased web traffic

2. When you share content on social media, you are giving users a reason to click and direct them to your website. Without social media, this simple action is limited to: Search for organic traffic . That is to say that they find us by keywords. Direct traffic . That is, users who are already familiar with our brand. Quality content generated on the blog, for example, from your website and shared on social networks where you have an active and careful online presence, will help you generate more traffic and therefore greater conversion opportunities. 5 Improve SEO positioning SEO requirements are constantly changing. The objective of natural positioning is that companies occupy the first positions in search engines for certain keywords. Appearing in the Top 1 is the best and that is why it is there where the most envied companies in each sector really are. Your business, no matter how small, can be in that Top 10 of the Serps, but for that you have to work hard on positioning, not only on page and off page, you also have to give a lot to what is called social seo , that is say, the one that comes from social media. By the way, without a doubt one of the great social networks that will help you mainly with regard to SEO is Google+ , so don't miss the opportunity to create a profile, and take good care of it, with good descriptions, image uploads and updates. of contents. Also, if you have a local business, request the Google Maps tab. 6 Reduce costs If what you want is to reduce costs without giving up marketing strategies, social networks are the perfect platform. They allow you to reach thousands of people who are looking for your products and services and that you can easily find by classifying by interests. Facebook, Twitter, LinkedIn, Instagram, Google+, etc. allow you to promote and share content at no cost. Of course, it is true that advertising campaigns are an essential marketing strategy on social networks to achieve our goal and increase our visibility in a shorter space of time. We will be able to direct these campaigns to an audience that is as specific as possible, which we can segment by position, interest, gender, age, demographic data, etc. 7 Increase your level of influence As more followers are acquired on social networks, the level of influence increases. If users talk about you in the online world, your reputation and that of your company will grow, which will help the appearance of new users and potential clients. Interacting with other influencers on Twitter or any other social network will increase your authority and reach and will also make others naturally become ambassadors of your brand. Of course, for this to happen it is important that the content you share is valuable and provides interest to users.