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1. SEO Benefits / Advantages & Disadvantages SEO, in its acronym in English Search Engine Optimization , is the execution of a series of content optimization actions (content SEO), optimization of your website (SEO on-page) and obtaining links from other websites ( link building), with the main objective of improving our position in search engines, for certain search terms, in order to increase traffic to our website. Positioning your website in the first positions will increase the visibility of your business by attracting more traffic to the web, increasing your probability of getting more sales or conversions . In addition, web optimization, part of SEO on page, consists of actions that affect loading speed and usability, making it faster, more accessible and more attractive. With this we manage to maximize the chances that you achieve your sales and conversion goals. Having a website that is optimized will allow you to better achieve conversion goals, saving you time and money in the long run. If you are still not convinced, we show you 10 benefits of SEO positioning and its disadvantages. Having a website that is optimized will allow you to better achieve conversion goals, saving you time and money in the long run. If you are still not convinced, we show you 10 benefits of SEO positioning and its disadvantages. Main advantages of SEO on your website: 1. High return on investment One of the main benefits of SEO is to offer a high return on investment, compared to other forms of search engine promotion such as Google Adwords. That our website appears organically in Google does not imply any cost, apart from the service of the SEO professional and the derivative of the creation of good content to position. One of the main differences between SEO and SEM is that we do not have to pay Google to appear in the search results. On the other hand, its cost is independent of the volume of traffic that you manage to bring to your website. For example, if you run a campaign in Google Ad (old Google Adwords ) you will pay for each click on the ad, so each person who accesses your website will have a cost, while with SEO positioning you will always have stable costs. regardless of the number of users who arrive at your website. In addition, the words that generate a high volume of searches usually have high bids, especially if they are business keywords, thus generating very high campaign costs, which many companies cannot maintain in the long term. Another benefit of SEO related to its profitability is the non-limitation of traffic, nor of time, as happens in adwords campaigns, since in the latter, from the moment the budget runs out or the campaign period ends, you leave to appear in search engines and consequently the web must receive traffic. 2. Increased targeted traffic To correctly position a web page, it is necessary to carry out a keyword research or study of the keywords, to detect all the terms that your clients make to search for your products and services. This will make your traffic quality since you will offer what your customers are looking for.

2. An added bonus to this SEO advantage is that users prefer organic results to paid ones. Many users do not pay attention to Google ads, they skip these positions and go directly to the organic results, since anyone can bid and appear in these positions, while the organic results are the reward for a good positioning work and are perceived by users as content of better quality and more adapted to their search needs, thus generating greater confidence in them. 3. Improvements in web loading times If we carry out a good on-page SEO and optimize our page by reducing the size and weight of the images, validating the code so that it does not present errors and we minimize it and perform server optimization tasks so that the requests received are processed quickly and efficient. This will considerably reduce web load times. This SEO benefit will be highly valued by users, especially when browsing with a mobile device. 4. Improvements in web usability Many of the optimization actions improve web usability, making it easier for users to navigate and carry out certain actions on the web, such as making a purchase or registering. When the optimization actions bear fruit, you will see your results ratios in Google Analytics improve considerably. Users will spend more time on your website, they will visit more pages and the bounce rate will be reduced. SEO Disadvantages Although the disadvantages of SEO positioning are not up to the benefits it brings us, it is always good to value them and take them into account. Have a good SEO professional. Specialized knowledge is needed for the implementation, constant monitoring of both our website and the competition and being able to provide a quick and precise response to solve problems and compete for the top positions. In addition, the Google search algorithm is constantly changing, therefore you must have an SEO professional who is aware of the latest news and changes in the algorithm. Know the best monitoring tools. It is necessary to know and handle the main data monitoring tools, in addition to knowing how to interpret the data they provide us and detect opportunities and threats. In addition, the vast majority of the tools used in data monitoring tasks are paid.